Saturday , 30 September 2023
CB2 : Transforming Homes with Innovative Design
Home Lifestyle CB2 Showcases ‘Designed to Make a Statement’ Campaign with Exclusive Collaborations

CB2 Showcases ‘Designed to Make a Statement’ Campaign with Exclusive Collaborations

Upgrade Your Living Spaces with CB2's Exclusive Collections

CB2, operated by Majid Al Futtaim Lifestyle, has embarked on an exciting creative journey, partnering with a diverse range of designers and artists to introduce captivating capsule collections to the Middle East. Their latest campaign, ‘Designed to Make a Statement,’ is set to shine a spotlight on both established and emerging voices in the world of design.

CB2’s Exclusive Collaborations

CB2’s ever-evolving collection of home furnishings is a testament to their commitment to cutting-edge design aesthetics. Through close collaborations with global design studios, they curate exclusive pieces for seasonal collections, including special editions by icons like Lenny Kravitz and Gwyneth Paltrow. The common thread among these partnerships is a shared passion for form, craftsmanship, and authenticity.

Sara Khodja, Senior Director of Design, Development, and Furniture at CB2, expressed, “CB2’s collaborations span the globe, resulting in exceptional products across various categories. Our collections are built on craftsmanship and diverse perspectives, allowing us to explore endless creative possibilities and establish CB2 as a unique entity in the home landscape.”

Dedication to Legacy Luxury

CB2’s dedication to merging modern trends with legacy luxury is exemplified by their recent reissue of Gianfranco Frattini’s iconic designs, maintaining the same timeless quality as the originals.

Also read: Grammy-Winning Sensation Sean Paul To Rock Dubai’s Stage In October

Elevating Your Home with CB2 Collections

Adding a touch of nature and contemporary elegance to your home, the Lawson Fenning capsule collection seamlessly blends natural elements with clean, modern forms. Similarly, Ross Cassidy, the LA-based interior and furniture designer, brings a signature blend of luxury to classic silhouettes, transcending fleeting trends. Brett Beldock’s use of marble and oak offers a grounded yet sophisticated approach to design.


2023’s Bold and Distinctive Designs

In 2023, bold and distinctive designs are taking center stage, breaking away from years of Skandi minimalism and monochromatic palettes. Azeeza’s energizing outdoor capsule, featuring vibrant emerald and cobalt blues mixed with metallic accents, is the perfect addition to any garden or balcony, promising lasting, fade-resistant color.

Long-Term Partnerships and Mediterranean Magic

CB2 also cherishes long-term partnerships, such as the enduring collaboration with Mermelada Estudio. This partnership infuses Mediterranean magic and sophistication into its collection, offering sumptuous velvet chairs, leather sofas, and minimalist shapes.

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Explore Diverse Designers

The assortment continues to grow with stunning designs from Studio Anansi, Nicholas Obeid, and Matthew Williamson. With over a dozen distinct collections now available in stores and online at, the brand remains committed to amplifying and diversifying the voices that inspire dream homes.

CB2’s ‘Designed to Make a Statement’ campaign is a testament to their commitment to innovative design. With a wide range of collections and collaborations, they continue to redefine the boundaries of home decor, offering consumers the opportunity to transform their living spaces into showcases of creativity and individuality.


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