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this famous European country is the most-preferred summer destination for UAE travellers

If there’s one thing we are waiting, it has to be the next long weekend, isn’t it? After Arafat Day, Eid al Adha 2023 is the next long break UAE residents can look forward to. The day after Arafah marks the start of Eid Al Adha- one of the longest holidays celebrated in the UAE. It falls on Dhul Hijjah 10 to 12, which is likely to correspond to Wednesday June 28 to Friday June 30. However, this is also subject to the moon sighting. If this is the case, UAE residents will enjoy a six-day break from Tuesday, June 27, to Friday, June 30. 

Well that aside, the summer break is also two months away and it only means its time to start planning. And, if you’re wondering where to head, a new data reveals the most preferred holiday destination among UAE residents. Wondering what it is? Read on.

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According to the latest data from dnata Travel — a leading travel provider in the UAE  Switzerland is the most favoured destination by UAE residents. Well, we can’t deny- can we? According to a consumer survey, 43% of respondents want to take their next vacation in Europe. Besides, the Maldives, Mauritius, and the Seychelles were the second-most popular island destinations in the Indian Ocean.

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Switzerland, with its picturesque mountain peaks, charming towns, and lush greenery, emerged as the most-liked holiday destination in Europe. It was closely followed by Turkey, which is well-known for its cities and Mediterranean coastlines, and the Maldives, a haven for those who love sun, sea and sand. Italy and Japan come in to complete the top five.

In addition, the survey also revealed that July is the busiest month for summer travel because it coincides with the start of summer vacation for the majority of the UAE schools. June, August, and December are also predicted to have high travel demand.

A majority 28% of respondents plan to book leisure travel two to six months in advance, compared to a matter of days or weeks in previous years. The survey also revealed that 37 percent of travelers said they would like an all-inclusive stay as part of their “ideal travel package” this year, indicating that all-inclusive vacations are gaining popularity. And when it comes to the various experiences that tourists want to have, wellness, natural attractions, cruises, and safari trips topped the charts.

“Locations such as Europe are popular for the diverse landscapes on offer, from a modern or historic city break to a beach escape, or an island retreat. Experiences focused on wellness and nature are also trending for travellers in 2023”, said Meerah Ketait, head of retail and leisure at dnata Travel.

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