Icons of Porsche 2026 returns to Dubai for its 6th edition on Saturday 21 and Sunday 22 November 2026, from 4PM to 11PM each day. This year it moves to a new venue, The Square Nad Al Sheba. Since it started in 2021, the festival has drawn more than 105,000 attendees and become the largest Porsche festival in the Middle East. This year’s edition promises more than 1,000 Porsche cars from every generation, plus art, live music, food trucks and family entertainment. It also celebrates 75 years of Porsche motorsport.
This guide covers dates, tickets, the venue, what to see, how to exhibit your own Porsche, the referral competition and the full FAQ. For more motoring news, reviews and launches, visit our Automotive section.
Icons of Porsche 2026 at a Glance
| Detail | Information |
|---|---|
| Event | Icons of Porsche 2026 (6th Edition) |
| Dates | Saturday 21 and Sunday 22 November 2026 |
| Timings | 4PM to 11PM daily (exhibitor timings differ) |
| Venue | The Square Nad Al Sheba, Al Ain Road, Dubai |
| Tickets | AED 85 per day (VAT inclusive) |
| Kids | Under 12s enter free with a complimentary Young Icons ticket |
| Where to buy | Online only, at iconsofporsche.com |
| Organiser | Porsche Middle East and Africa FZE |
| Theme | Classic Cars, Art and Culture |
Event Details
Start Date : 2026-11-21 ,16:00End Date : 2026-11-22 ,23:00
Website : https://iconsofporsche.com/tickets
Attendance Mode : OfflineEventAttendanceMode
Status : EventScheduled
Venue
The Square Nad Al ShebaThe Square Nad Al Sheba, Al Ain Road, Dubai,
Dubai AE
Phone : +97143569998
Organizers
Phone : +97143569998
Email : iconsofporsche@porsche.com
Website : https://iconsofporsche.com
Performers
What Is Icons of Porsche?
Icons of Porsche is an annual festival built around three themes: Classic Cars, Art and Culture. Porsche owners, enthusiasts and the general public come together to see iconic Porsche models, take part in activities and learn about the brand’s history and its place in automotive culture.
Porsche Middle East and Africa FZE organises the festival with Porsche Centre Dubai & Northern Emirates (Al Nabooda Automobiles LLC) and Porsche Centre Abu Dhabi & Al Ain (Ali & Sons Motors). The 2021 edition was one of the biggest public events ever held by a car manufacturer in the Middle East. It has since become a fixture on Dubai’s November calendar.
The 2025 edition welcomed more than 30,000 Porsche fans and sold out for the second year running. Press coverage called it the biggest motoring festival in the Middle East.
New Venue for 2026: The Square Nad Al Sheba
For its 6th edition, Icons of Porsche moves to The Square Nad Al Sheba on Al Ain Road. The Square is a lifestyle destination that combines food and beverage, retail, wellness, leisure, community and lifestyle events.
The organisers promise the festival will be set against the Dubai skyline. The venue is fully wheelchair accessible, and there are prayer rooms on site.
Icons of Porsche 2026 Festival Highlights
1,000+ Porsche Cars From Every Generation
The festival’s main draw is its line-up of more than 1,000 Porsche cars from every era. It runs from rare classics to the latest models, so visitors can walk through more than seven decades of Porsche design and engineering in one place.
Celebrating 75 Years of Porsche Motorsport
The 2026 edition marks 75 years of Porsche motorsport. A dedicated display will feature the motorsport legends behind Porsche’s racing heritage.
Porsche Art From Around the World
Art has been central to Icons of Porsche from the start. The 2026 edition brings Porsche-inspired art from artists around the world. Visitors can meet the artists and explore their work.
Live Performances at Icons of Porsche
DJs and live bands perform across both days. The organisers will publish a detailed programme on the festival website closer to the event.
Family Fun at Icons of Porsche 2026
Icons of Porsche is designed for families as well as car enthusiasts. There are games, entertainment and activities for all ages, so it works as a weekend outing even for non-car fans.
Food and Drinks
Some of Dubai’s most popular restaurants bring their food trucks to the festival. The menu covers a wide range of cuisines, with vegetarian, vegan and gluten-free options. The event is licensed, and alcoholic drinks are sold in dedicated areas such as the “Porsche Platz.”
Workshops, Merchandise and Retail
Workshops and special events run throughout the weekend. The “Plan Your Day” section of the festival website will list them as details are confirmed. Visitors can also buy exclusive Porsche merchandise, including apparel, accessories and collectibles, plus items from Porsche brand partners’ retail outlets.
Icons of Porsche 2026 Tickets: Prices and How to Buy
Tickets for Icons of Porsche 2026 are sold online only at iconsofporsche.com. There are no sales at the gate.
| Ticket | Date | Price |
|---|---|---|
| Saturday Ticket | 21 November 2026 | AED 85 |
| Sunday Ticket | 22 November 2026 | AED 85 |
| Young Icons (under 12) | 21 and 22 November 2026 | Complimentary |
Icons of Porsche 2026 ticketing facts
- No weekend passes this year. Saturday and Sunday tickets are sold separately, so you need one ticket for each day you attend.
- Prices include VAT, and there are no discounts on general admission tickets.
- Children under 12 enter free but must register for a complimentary Young Icons ticket. Everyone aged 12 and above needs a General Attendee ticket.
- Children under 16 must be with an adult at all times.
- Delivery: Your e-ticket is sent instantly by email and WhatsApp. You can print it or show it on your phone at the entrance.
- Registration details: Dubai’s Department of Economy and Tourism requires every attendee at ticketed events to provide their name, country of residence, nationality, WhatsApp number and age range.
- Refunds: All sales are final and non-refundable unless the event is cancelled without an alternative date.
- Lost tickets: The Ticket Finder tool on the festival’s Contact page resends your ticket to your registered email address.
How to get Icons of Porsche tickets in 3 steps
- Buy your preferred ticket type at iconsofporsche.com.
- Follow @porsche.middleeast on Instagram for exclusive updates.
- Join the Icons!
Invite and Win: Trip to Germany Up for Grabs
Ticket holders can enter the Invite and Win referral competition. Prizes include a Porsche experience in Germany for the winner and a guest:
- Return economy flights to Germany
- A 2-night stay in a 5-star hotel in Stuttgart, with breakfast included
- A visit to the Porsche Museum in Stuttgart
- A track day at the Hockenheimring, driving a Porsche 911 on one of Germany’s best-known circuits
- A 1-day Precision Training experience at the Porsche Experience Centre Hockenheimring
How the Icons of Porsche referral competition works
- Share your unique invitation link or referral code with friends and family by social media, email or WhatsApp. The code is in your ticket confirmation email and at the end of the registration process.
- Make sure they buy tickets through your link and attend the festival. You both earn entries, but you and your referrals must attend for the entries to count.
- Win. Winners are drawn at random from all eligible entries and contacted by email after the event.
There’s no limit on how many friends you can refer, and you can join even if you already bought your ticket. Entries can’t be transferred. Referrals only count if the referral code is used at purchase. The competition closes on 22 November 2026. Terms and conditions apply.
How to Exhibit Your Porsche at Icons of Porsche 2026
Porsche owners can apply to show their car at the festival. Exhibitor spaces are limited, and the organisers make the final selection.
Eligible Porsche categories for Icons of Porsche 2026
- Classic models: 356 to 996
- Limited badge editions: for example the 918 Spyder and 911 Speedster
- GT models: all generations
- 997 to 992
- 718
The 8-step exhibitor process
- Confirm you are a Porsche owner.
- Add your Porsche.
- Manage your Porsche garage.
- Start your exhibitor application.
- Choose the car you want to exhibit.
- Buy your festival ticket (exhibitor registration is linked to it).
- Wait for a response from the organisers.
- Get your gate pass and have it ready when you arrive.
What exhibitors should know
- Submitting an application does not guarantee selection. The organisers choose the final line-up.
- If you’re selected, you’ll get a confirmation email with your ticket. If it hasn’t arrived within 15 minutes, check your spam or junk folder.
- Confirmed exhibitors can bring their Porsche on a flatbed truck. Unloading area, arrival times and logistics are shared separately.
- Exhibitor timings differ from the public hours of 4PM to 11PM.
- Selection has been highly competitive in past years. Owners who aren’t selected are welcome to attend as visitors.
Exhibitor support: iconsofporsche@porsche.com
The Icons of Porsche Journey: Every Edition So Far
Over five editions, the festival has welcomed more than 105,000 attendees, shown more than 1,280 cars and hosted more than 12 world and regional premieres.
2021: Where It All Began (1st Edition)
The first Icons of Porsche drew more than 7,000 attendees, with more than 1,000 Porsche cars on site across the weekend. It was one of the biggest public events ever held by a car manufacturer in the Middle East.
Look back: Porsche Newsroom: First ever “Icons of Porsche” festival attracts thousands of visitors
2022: The Safari Edition (2nd Edition)
The Safari Edition brought off-road adventure to the city. It hosted the regional premieres of the 911 Dakar, 911 GT3 RS and 911 Sport Classic. Racing legends Mark Webber, Timo Bernhard and six-time Le Mans 24 Hours winner Jacky Ickx attended.
According to the Porsche Newsroom, the Safari Edition attracted more than 15,000 fans. Look back: Porsche Newsroom: 2022 Icons of Porsche festival attracts over 15,000 fans in Dubai
2023: 75 Years of Porsche (3rd Edition)
The 3rd edition celebrated 75 years of Porsche and 60 years of the 911, and hosted the first public display of the new Panamera. The festival also set a Guinness World Record for the “largest inflatable vehicle.”
More than 27,000 fans attended the 2023 edition. Look back: Porsche Newsroom: More than 27,000 fans attend Dubai’s Icons of Porsche festival and the official Guinness World Records entry for the largest inflatable vehicle.
2024: 50 Years of Turbo (4th Edition)
More than 28,000 fans attended the 4th edition at Dubai Design District. It hosted the regional premieres of the 911 GT3 and 911 Carrera T and the regional launches of the all-electric Macan and the new Taycan. The festival also marked 50 Years of Turbo. RM Sotheby’s ran an online auction of the one-off “911 Turbo Remastered,” which had been unveiled at the 2023 festival to start the Turbo anniversary celebrations.
Look back: Porsche Newsroom: Another record year at Icons of Porsche festival in Dubai
2025: The Biggest Yet (5th Edition)
The 5th edition sold out again, with more than 30,000 Porsche enthusiasts attending. It celebrated 25 years of the Carrera GT, with the largest gathering of Carrera GTs, and 60 years of the 911 Targa. It also hosted the global debut of the new Cayenne Electric and the unveiling of the 992.2 Turbo S. Each edition has a commemorative book, available to download from the festival website.
Look back: Porsche Newsroom: Icons of Porsche 2025 sets new benchmarks and the Cayenne Electric’s first public appearance in Dubai.
Know Before You Go: Visitor Rules and Tips
- Re-entry: Allowed with a valid ticket, but you must wear your wristband. A previously scanned ticket without the wristband won’t get you in.
- Outside food and drinks: Not allowed. Empty reusable water bottles and hydration packs are welcome and can be filled at refill stations.
- Bag checks: Security may check bags on arrival.
- Pets: Not allowed, except service animals.
- Accessibility: The venue is fully wheelchair accessible. For specific needs or accessible parking, contact customer care before the event.
- Prayer rooms: Available on site. Ask any staff member for directions.
- Test drives: None at the festival. Contact your nearest Porsche Centre to book one.
- Dress for the evening: The festival runs from late afternoon into the night, when November evenings in Dubai are pleasantly mild.
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Icons of Porsche 2026: Frequently Asked Questions
Saturday 21 and Sunday 22 November 2026, from 4PM to 11PM each day.
At The Square Nad Al Sheba on Al Ain Road, Dubai.
AED 85 per person per day, including VAT. Children under 12 enter free with a complimentary Young Icons ticket.
No. Tickets are only sold online at iconsofporsche.com.
No. You need a separate ticket for each day.
Yes. It’s open to all ages, with games, entertainment and food for the whole family. Children under 16 must be with an adult.
Yes, if your car fits one of the eligible categories (classics from 356 to 996, limited badge editions, GT models, 997 to 992, and 718). Apply through the festival website when you buy your ticket.
Yes. It’s a licensed event, and alcoholic drinks are sold in dedicated areas such as the Porsche Platz.
A trip to Germany for two, including flights, two nights in a 5-star Stuttgart hotel, a Porsche Museum visit, and a track and precision training experience at the Porsche Experience Centre Hockenheimring.
By phone or WhatsApp on +971 4 356 9998, by email at iconsofporsche@porsche.com, or on Instagram at @porsche.middleeast.
