AED150 million has been earmarked by His Highness Sheikh Mohammed bin Rashid Al Maktoum to catalyze innovation in the digital media sector. The announcement unfolded during the 1 Billion Followers Summit organized by the New Media Academy in Dubai, coinciding with the graduation of 90 content creators.
Vision Unveiled
Sheikh Mohammed, UAE’s Vice President and Prime Minister, underscored the indispensable role of media as a mirror reflecting communities and their aspirations. Emphasizing the need for media evolution in tandem with global progress, he articulated a vision that aligns with sciences, technologies, and knowledge worldwide.
Empowering Creators
Directing the allocation of AED150 million, Sheikh Mohammed articulated, “We issued directives to allocate a fund valued at AED 150 million to support creators and transform the digital media sector.” The fund aims to provide continuous support for content creators, nurturing their skills and thrusting their narratives onto the global stage.
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— HH Sheikh Mohammed (@HHShkMohd) January 10, 2024
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Permanent Home for Influencers
A collaboration between the UAE Government Media Office and the New Media Academy, the initiative encompasses the establishment of a permanent influencers headquarters. This strategic move seeks to create an environment conducive to top influencers and content creators, fostering the creation of high-quality content aligned with sustainable development goals.
Services Tailored for Success
The permanent influencers headquarters is poised to offer a plethora of services. From a dedicated filming studio to courses on storytelling, photography, broadcasting, and platform management, content creators can expect a holistic support system. Technical support from industry giants such as Google and Facebook will further enhance their capabilities.
Mohammad Al Gergawi’s Perspective
Mohammad Al Gergawi, Minister of Cabinet Affairs, highlighted the significance of Sheikh Mohammed’s vision. “The establishment of a permanent influencers headquarters reflects the vision of H.H. Sheikh Mohammed bin Rashid Al Maktoum, in supporting content creators, talents, and innovators to help transform the digital media sector,” Al Gergawi emphasized.
A Global Hub for Digital Content
The AED150 million fund aims to not only support the development of creative and impactful content but also to attract investments in the burgeoning new media sector. The overarching goal is clear: to solidify the UAE’s position as a global capital for digital content.
Graduation Ceremony Celebrations
The announcement dovetailed with the graduation ceremony of 90 content creators as part of the ‘Social Media Professional Program’ and the 4th cohort of the ‘Faris Al Muhtawa Incubator Program.’ Al Gergawi emphasized the UAE’s role as a global destination for versatile and meaningful digital content creation.
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Fostering Youth Empowerment
Al Gergawi underscored the importance of training courses in empowering Emirati and Arab youth. These courses are designed to equip them with the tools and knowledge needed to become active contributors to the mission of nation-building and community protection.
Sheikh Mohammed’s visionary directive sets the stage for a new era in digital media, where innovation, creativity, and impactful storytelling take center stage. The UAE’s global presence in the digital content landscape is poised for remarkable growth.
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