Miramira, a Spanish fashion jewellery brand founded in Madrid in 2022, is expanding its presence in the UAE with stores at Dalma Mall and Al Reem Mall in Abu Dhabi, and City Centre Al Zahia in Sharjah. Its collection features stainless steel jewellery with a 14K gold PVD coating, designed for everyday wear, layering, and gifting.
- Locations: Abu Dhabi and Sharjah
- Brand: Miramira, a Spanish fashion jewellery label
- UAE presence: Three store locations announced
- Who it’s for: Jewellery lovers, everyday accessory shoppers and gift buyers
- Collection: Gold-toned stainless steel jewellery with a 14K gold PVD finish
- What’s next: More UAE locations are planned, according to the brand
Looking for a new jewellery brand to explore in the UAE? Miramira is one name to add to your shopping list. The Spanish label brings together gold-toned designs, everyday styling and accessible pricing, giving shoppers another option when looking for accessories to wear regularly or gift to someone special.
Founded in Madrid in 2022, Miramira has grown its international presence and now operates more than 300 stores across over 25 countries, according to the brand. Its UAE collection is available at Dalma Mall and Al Reem Mall in Abu Dhabi, as well as City Centre Al Zahia in Sharjah.
The idea behind Miramira is straightforward: jewellery should be easy to wear, simple to style and accessible enough for shoppers to build a collection over time. With Diwali approaching on 8 November 2026, the brand is also worth considering for those looking for festive gifts that do not come with the price tag of fine gold jewellery.
What Makes Miramira Worth Discovering?
1. Gold-Toned Designs for Everyday Wear
Miramira offers a wide variety of jewellery styles, from understated pieces suited to daily outfits to designs that can stand out on special occasions. This variety gives shoppers the freedom to choose accessories that suit their personal taste rather than sticking to one particular look.
Gold-toned jewellery can work with office wear, casual outfits and evening clothing. A simple necklace or pair of earrings can add a finishing touch to an everyday outfit, while bolder pieces can complement festive looks.
The brand also encourages shoppers to mix and layer different designs. Combining necklaces of different lengths, stacking bracelets or wearing several rings together can create a more personalised look.
For those who enjoy changing their accessories to match different outfits, Miramira’s collection offers room to experiment without making every purchase a special occasion.
2. Stainless Steel With a 14K Gold PVD Coating
One of Miramira’s key features is its choice of material. According to the brand, every design starts with stainless steel and receives a 14K gold PVD coating to achieve its golden finish.
PVD, or physical vapour deposition, is a coating process used to apply a thin layer of material to a surface. In this case, it gives the jewellery a gold-toned appearance without making it solid gold.
Miramira says the combination is designed to withstand water and daily wear. However, the lifespan of a coating can vary depending on the piece, how frequently it is worn and how it is maintained.
Shoppers should distinguish between gold-finished stainless steel and solid gold jewellery when comparing products. Those looking for accessories they can wear regularly may appreciate the material combination, while checking individual product details and care instructions remains important.
3. Accessible Pricing Makes Building a Collection Easier
Miramira’s approach centres on offering fashionable, durable jewellery at accessible prices. The idea is to make it easier for customers to add new pieces to their collection instead of saving jewellery purchases exclusively for birthdays, anniversaries or other occasions.
This positioning may appeal to shoppers who like keeping up with changing styles or prefer having different accessories for work, weekends and celebrations.
The range also gives customers the option to choose a single piece as a finishing touch or combine several designs to create a coordinated look.
The brand has not provided specific UAE retail prices in its announcement, so shoppers should check the current prices in-store before making a purchase.
4. Jewellery to Consider for Diwali Gifting
With Diwali falling on 8 November 2026, jewellery is one option for shoppers putting together their festive gift lists.
Gold-toned accessories can make thoughtful gifts for friends, siblings, colleagues and family members. A necklace, bracelet or pair of earrings can suit someone who enjoys understated designs, while more noticeable pieces may appeal to those who like experimenting with accessories.
Miramira’s range offers different styles to consider, with the brand’s accessible-pricing approach making it an option for shoppers comparing gifts across different budgets.
Customers can also explore combinations of pieces when choosing presents for people with different tastes. As prices and availability may vary by design, checking the collection in person is the best way to find a suitable option.
5. Where to Shop Miramira in the UAE
Miramira’s current UAE presence includes three mall locations across Abu Dhabi and Sharjah.
Dalma Mall, Abu Dhabi: Shoppers can visit the store to browse the brand’s gold-toned jewellery collection and explore different styles in person.
Al Reem Mall, Abu Dhabi: The second Abu Dhabi location offers another option for customers looking to discover the brand’s range of everyday and occasion accessories.
City Centre Al Zahia, Sharjah: Shoppers in Sharjah can also find Miramira at this mall, extending the brand’s presence beyond the capital.
Miramira says these stores mark milestones in its continued UAE expansion, with more locations planned. However, the announcement does not identify a Dubai store or provide confirmed opening dates for additional branches.
Dubai residents interested in the collection can follow the brand’s official Instagram accounts, @official.miramira and @miramira.uae, for updates on new collections and store launches.
A Spanish Brand With an International Presence
Although Miramira is a relatively new name for shoppers discovering it in the UAE, the brand has already established an international retail presence.
Founded in Madrid in 2022, Miramira has grown to more than 300 stores across over 25 countries, spanning Europe, Asia, the Middle East and the Americas, according to the company.
Its international franchise model combines a consistent brand identity with an understanding of individual markets. The company’s stated ambition is to become one of the leading names in accessible fashion jewellery.
Its UAE expansion brings that approach to local shoppers, offering another choice for those interested in fashion-led accessories at accessible prices.
What Makes Miramira Worth Discovering
For UAE residents, Miramira adds another option to the fashion jewellery market. Its focus on gold-toned finishes, everyday designs and layering may appeal to people who want to refresh their accessories without shopping exclusively for fine jewellery.
The three stores also give shoppers the opportunity to see the collection before buying, whether they are shopping for themselves or looking for a gift. With further UAE expansion planned, the brand could become accessible to customers in more locations over time, although additional openings have not yet been confirmed.
FAQs
Is Miramira a new jewellery brand in the UAE?
Miramira is a relatively new arrival in the UAE market. The Spanish brand was founded in Madrid in 2022 and has expanded internationally, with three announced UAE locations in Abu Dhabi and Sharjah.
Where are Miramira’s stores in the UAE?
Miramira has stores at Dalma Mall and Al Reem Mall in Abu Dhabi, and City Centre Al Zahia in Sharjah.
Is Miramira jewellery made from real gold?
Miramira uses stainless steel with a 14K gold PVD coating. This gives the jewellery a gold-toned finish, but the pieces are not solid gold.
Is Miramira jewellery suitable for everyday wear?
The brand says its jewellery is designed to withstand water and daily wear. Actual durability can depend on the individual piece and how it is cared for.
How many stores does Miramira have internationally?
According to the brand, Miramira operates more than 300 stores across over 25 countries, spanning Europe, Asia, the Middle East and the Americas.
A Brand to Add to Your Jewellery Shopping List
Miramira is worth exploring if you enjoy gold-toned accessories, like experimenting with layered looks or want jewellery options for everyday styling and festive gifting. With stores in Abu Dhabi and Sharjah and further UAE expansion planned, the Spanish brand is building its presence in the local fashion jewellery market.
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