Riyadh Air has launched its Golden Ticket draw for Sfeer loyalty programme members, offering one winner in each participating market 12 individual round-trip tickets. The prize includes six Business Class and six Premium Economy tickets, with travel available on commercially operating Riyadh Air flights until October 2027.
The promotion covers Saudi Arabia and several international markets, although Riyadh Air has not publicly listed every participating market in its announcement. The draw is scheduled for October 2026.
- Location: Saudi Arabia and participating international markets
- Organisation: Riyadh Air
- Draw: October 2026
- Who is affected: Sfeer loyalty programme members in participating markets
- Prize: 12 individual round-trip tickets per winner
- Cabins: Six Business Class and six Premium Economy
- Redemption: Tickets can be used until October 2027
Riyadh Air has announced a Golden Ticket draw giving Sfeer members the chance to win 12 individual return flights across its growing network. Each winner will receive six Business Class and six Premium Economy round-trip tickets, along with first-look access to the airline’s premium guest experience.
The draw is planned for October 2026, while the winning tickets will be available for redemption until October 2027. Riyadh Air said the promotion is open to members in Saudi Arabia and selected international markets, although the airline has not yet published a complete list of participating countries.
A year of flights? Yes, really ? Your next adventure starts with Sfeer. Join now for a chance to win 6 Business and 6 Premium Economy flights with the Golden Ticket. *Terms and conditions apply.
— Riyadh Air | ????? ?????? (@RiyadhAir) October 3, 2026
What is the Riyadh Air Golden Ticket draw?
The Golden Ticket is a promotional prize linked to Riyadh Air’s Sfeer loyalty programme.
According to Riyadh Air, one Sfeer member in each participating market will receive a package containing 12 individual round-trip tickets. Six tickets are for Business Class and six are for Premium Economy.
The tickets can be used on Riyadh Air-operated flights that are commercially available during the redemption period.
This means the prize is not described as 12 seats for one journey. Instead, each winner receives 12 separate round-trip flight tickets that can be used across the airline’s network, subject to the applicable terms and flight availability.
Who can enter the Riyadh Air Golden Ticket draw?
Sfeer membership is required to enter the promotion.
Riyadh Air has confirmed that existing Sfeer members will be automatically entered into the Golden Ticket draw. New members can also join Sfeer to become eligible, subject to the promotion’s terms and the market in which they are registered.
The airline has confirmed Saudi Arabia and several international markets are participating. However, its public announcement does not provide a complete country-by-country list.
That detail is important for travellers in the UAE and elsewhere because being able to access Riyadh Air flights from a particular country does not automatically mean residents of that country are eligible for the promotion.
When can winners use the 12 Riyadh Air tickets?
The Golden Ticket draw is scheduled to take place in October 2026.
Winners will then have until October 2027 to redeem their prize tickets, giving them up to a year to plan their trips.
Travel is limited to Riyadh Air-operated flights that are commercially available. The exact booking conditions, including applicable terms and restrictions, are set out by Riyadh Air in the promotion’s official terms and conditions.
The prize also comes with exclusive first-look access to Riyadh Air’s premium guest experience, adding a loyalty benefit beyond the flights themselves.
Why is the promotion significant for Riyadh Air?
The Golden Ticket campaign comes as Riyadh Air continues to build its international network and expand its presence in key travel markets.
The airline currently serves destinations including Dubai, Mumbai, London, Manchester, Milan, Bangkok, Manila, Islamabad, Lahore, Kuala Lumpur, Cairo and Madrid, among others.
Riyadh Air has also been adding new destinations as it builds towards its longer-term network ambitions. Milan, for example, has been announced as its 15th destination, with flights from Riyadh scheduled to begin on December 16, 2026.
The airline has said it aims to connect Riyadh with more than 100 destinations by 2030. A wider network gives loyalty members more opportunities to use benefits such as the Golden Ticket across different international routes.
Why It Matters for UAE Travellers
Riyadh Air’s expansion is relevant to the UAE because Dubai is already part of the airline’s network.
For UAE-based travellers who are eligible for the promotion, the Golden Ticket could offer access to Riyadh Air’s expanding routes from the region. However, eligibility for UAE residents should be checked against the official promotion terms rather than assumed based on the airline’s Dubai service.
The wider development also gives UAE travellers another airline option between the Gulf and international destinations as Riyadh Air continues adding routes.
For Saudi Arabia, the campaign supports the airline’s efforts to build its loyalty base while promoting its Business Class and Premium Economy products to existing and potential customers.
What else is new at Riyadh Air?
The Golden Ticket announcement comes alongside another major development for the Saudi carrier.
Riyadh Air has revealed the first images of its Boeing 787-9 Dreamliner in an indigo livery after the aircraft emerged from Boeing’s paint facility in Charleston, South Carolina.
The airline said the indigo and lavender design draws inspiration from spring desert blooms and Arabic calligraphy. Riyadh Air expects around one in every 10 aircraft in its fleet to feature the special design.
The airline’s fleet and network growth are part of its wider push to establish a new international carrier based in Saudi Arabia.
FAQs
How many tickets can each Golden Ticket winner receive?
Each winner receives 12 individual round-trip tickets: six Business Class and six Premium Economy tickets.
When is the Riyadh Air Golden Ticket draw?
Riyadh Air has scheduled the draw for October 2026.
When do the Golden Ticket flights expire?
The prize tickets can be redeemed until October 2027, subject to Riyadh Air’s terms and commercially available flights.
Do I need to be a Sfeer member to enter?
Yes. Riyadh Air requires Sfeer membership for the promotion. Existing eligible Sfeer members are automatically entered into the draw.
Can UAE residents enter the Golden Ticket draw?
Riyadh Air has confirmed that the promotion covers Saudi Arabia and several international markets, but its public announcement does not list every participating market. UAE residents should check the official Golden Ticket terms before assuming they are eligible.
Riyadh Air’s Golden Ticket promotion gives eligible Sfeer members the chance to win a substantial package of 12 individual return flights, split between Business Class and Premium Economy. With the tickets valid until October 2027, the campaign also arrives as the airline continues expanding its fleet and international network.
Follow Social Kandura for more updates on local news and things to do in Dubai and across the UAE.
