Bollywood heartthrob Ranbir Kapoor is now a full-blown entrepreneur! The Animal star has been cooking something behind the scenes, and it’s finally out of the bag! Say hello to ARKS, RK’s passion project that’s been brewing for a decade. And guess what? The first drop is here, and it’s all about that perfect white sneaker!
Ranbir Kapoor Kicks Off ARKS With His Dream Sneakers!
Ranbir Kapoor is not just making movies anymore, he’s making fashion statements too! The actor-turned-businessman has officially unveiled ARKS, his very own fashion and lifestyle brand. And to start things off in style, he’s dropping a pair of crisp, classic white and black sneakers, because what’s a better fashion staple than that?
The brand’s cinematic launch trailer is a love letter to Mumbai and Ranbir’s sneaker obsession. It kicks off with him reminiscing about his very first pair of sneakers, before inviting his childhood bestie, Rohit, to do the big unboxing. One look at the shoes and Rohit was sold – declaring it “perfect.”
RK himself got all sentimental, saying: “ARKS is a reflection of my journey and my personal style. When you see the collection, its me in every detail.”
Ten years in the making, and the dream is finally here!
Alia Bhatt’s Sweet Shoutout to Ranbir
If one person is cheering the loudest for Ranbir, it’s his wife and ultimate hype queen, Alia Bhatt! The actress took to her Instagram to show off some wifey pride, calling ARKS “our dream.”
She gushed, “Our dream..10 years in the making..A home-grown brand-elevated essentials brand comes to life! @arks launching on the 14th February. Break a leg baby.”
Valentine’s Day just got more stylish, didn’t it?
Mumbai, Sneakers & A Hint of Rishi Kapoor’s Legacy
The promo video is peak Ranbir Kapoor energy – him cycling through Mumbai, soaking in the city’s soul, and speaking about how it shaped him. Marine Drive, Bandstand, the bustling lanes, and even a mural of his late father, Rishi Kapoor. Every frame screams nostalgia and inspiration.
The actor says in the promotional video, “I have travelled to many cities across the world but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail and get back up again. You can’t help but keep going. Mumbai is a part of my being, my soul. It’s home. So many of my memories are tied to this place and it shaped who I am. And it is where I am easiest.”
For those wondering where ARKS first popped up, Ranbir had subtly dropped hints about his brand on Nikhil Kamath’s podcast last year. And now, it’s all finally coming to life!
From Blockbusters to Business Mogul – Ranbir’s Evolution!
We’ve seen Ranbir dominate Bollywood – whether it’s Rockstar, Yeh Jawaani Hai Deewani, or Animal, he’s given us performances to remember. But now, he’s entering the business world, and he’s got the Midas touch!
And for those waiting on his next big-screen adventure, Ranbir is currently filming Ramayana and Love and War. He’s all set to play Lord Ram in a two-part epic, and if his past roles are anything to go by, we’re in for something legendary!
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