The powerhouse of Bollywood, Ranveer Singh, has officially been appointed as the brand ambassador for Pepsi in a new deal announced by the company. Known for his infectious energy and carefree attitude, Ranveer has a massive fan following that resonates well with Pepsi’s brand values of self-expression, confidence and self-belief. The brand believes that the association with the actor will captivate audiences across the country.
In an official statement, Saumya Rathor, Category Lead for Pepsi Cola, PepsiCo India, said, “Pepsi represents the spirit of youth in a bottle and for us, Ranveer perfectly embodies that very spirit. Ranveer stands for the brand ethos – be it being effortless, audacious, or having the gumption to be your true self. We are thrilled to have him on the brand and are extremely confident that the consumers will love the magic we intend to create together.”
As the face of Pepsi, Ranveer will showcase his dynamic personality and relatable style that has won the hearts of millions. With his innate ability to connect with the youth and his unmatched swag, the actor is sure to create some buzz around the brand.
Apart from his new endorsement deal, Ranveer Singh will next be seen in the much-awaited film, ‘Rocky Aur Rani Ki Prem Kahani’, directed by Karan Johar. The movie, which was earlier slated to release on April 28, 2023, has been postponed to July 28, 2023, due to the ongoing pandemic. The film features an ensemble cast that includes Alia Bhatt, Dharmendra, Jaya Bachchan and Shabana Azmi, and is expected to be a blockbuster hit.