Hatta: In a bid to showcase the diverse attractions that make Dubai a premier winter destination, Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has launched the third edition of the #DubaiDestinations winter campaign. The initiative, under the guidance of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, seeks to highlight unique places, activities, and attractions that set Dubai apart as one of the world’s most-loved winter getaways.
The centerpiece of this year’s campaign is the inaugural Hatta Festival, organized in collaboration with the Supreme Committee Overseeing Hatta Development. Running from December 15 to 31 at the newly-developed Leem Lake and the Wadi Hub, the festival promises a vibrant celebration of culture, sports, and family entertainment against the backdrop of Dubai’s picturesque mountain region.
Discovering Hatta’s Unique Charm
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the GDMO expressed her enthusiasm for introducing the Hatta Festival as part of the new #DubaiDestinations winter campaign. The festival, she noted, provides residents and visitors with a unique opportunity to immerse themselves in the beauty and charm of the region.
Dubai, known globally as a sought-after winter destination, aims to further enhance its appeal by drawing attention to the Hatta region’s cultural, historical, and natural treasures. The Hatta Festival, serving as a platform to explore the area’s exceptional destinations, cultural events, sporting activities, dining experiences, and luxury resorts, aligns with the vision of transforming Dubai into the world’s best city to live in and visit.
Leem Lake: The Festival Focal Point
Situated in the heart of the mountainous region, Leem Lake, covering three hectares, is the picturesque focal point of the festival. Offering breathtaking views of landscapes and sunset scenes amidst the mountains, Leem Lake serves as a fitting backdrop for a festival celebrating the unique features of the region.
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The festival, a collaboration with Dubai’s Roads and Transport Authority (RTA) and the Department of Economy and Tourism (DET), features a range of activities, including traditional musical performances, light displays, food and beverage pop-ups, sports, and live entertainment. Families are invited to experience Hatta’s culture, cuisine, and natural grandeur in an intimate setting.
Preserving Heritage and Celebrating Culture
Salem Belyouha, CEO of the Media Content Sector at Dubai Media, assured full coverage of the festival’s festivities. Abdullah Hamdan bin Dalmouk, CEO of the Hamdan bin Mohammed Heritage Center, emphasized the festival’s spotlight on Hatta’s unique cultural and heritage experiences.
Shaima Al Suwaidi, Director of Brand Dubai, described the Hatta Festival as an open invitation for the Emirati community, residents, and visitors to explore the enchanting beauty of the Hatta region and its distinctive natural wonders.
As the Hatta Festival unfolds, it not only marks a significant milestone in Dubai’s winter campaign but also underscores the commitment to sustainable tourism and the preservation of the rich heritage of the Hatta region. With its unique blend of culture, sports, and entertainment, the festival is poised to elevate Dubai’s status as a global tourism hub, inviting visitors worldwide to experience the warmth of Dubai’s winter offerings.
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