What happened?
Chelsea Residences by DAMAC has launched sales for its sixth and final residential tower in Dubai Maritime City.
Who is affected?
Homebuyers, property investors, Chelsea FC fans, and those looking for branded waterfront residences in Dubai.
Why does it matter?
The project is the world’s first Chelsea FC-branded residential development and highlights Dubai’s continued growth as a global destination for branded luxury real estate.
Chelsea Residences by DAMAC has entered its next phase, with the developer officially opening sales for the sixth and final tower of the waterfront project in Dubai Maritime City. Announced by DAMAC Properties, the development is the world’s first residential community branded by Chelsea Football Club and features more than 1,400 luxury apartments inspired by the English football club. The latest release gives buyers another opportunity to invest in one of Dubai’s most talked-about branded residential projects, with prices starting from AED 2.56 million.
Proud to unveil @DAMACOfficial on the front of our shirts for the rest of the 24/25 season! ?
— Chelsea FC (@ChelseaFC) April 30, 2025
Also launching: Chelsea Residences by DAMAC — luxury living, Chelsea style. ??#ChelseaResidences #CFC #DAMAC #DAMACProperties
What is Chelsea Residences by DAMAC?
Chelsea Residences by DAMAC is a six-tower luxury residential development overlooking the Arabian Gulf in Dubai Maritime City. The project was first announced in 2025 after DAMAC entered a global partnership with Chelsea Football Club to create a football-themed lifestyle destination.
According to DAMAC, the development will include more than 1,400 one-, two- and three-bedroom apartments, each offering panoramic sea views. Every tower rises around 130 metres above the waterfront and combines premium residential living with football-inspired experiences.
The newly launched sixth tower marks the final phase of residential sales after strong demand for the earlier towers.
Apartments in the latest release start from 827 square feet, while prices begin at AED 2.56 million.
What football-inspired amenities can residents expect?
Unlike traditional branded residences, Chelsea Residences is designed around sports, wellness and entertainment.
Residents will have access to several exclusive facilities, including:
- Outdoor rooftop football pitch
- Chelsea FC-inspired fitness centre
- Athlete performance and recovery centre
- Cryotherapy and wellness facilities
- Rain therapy rooms
- Forest relaxation pods
- Aerial yoga studio
- Infinity swimming pool
- Sports bar with live match screenings
- Private cinema for football broadcasts
- Aquarium lounge
- Healthy mono-diet café
- Private dining experiences through the Captain’s Table concept featuring special events with Chelsea FC legends
DAMAC has stated that the project combines luxury waterfront living with experiences inspired by Chelsea Football Club’s identity and global fan base.
Why is Dubai becoming a global hub for branded residences?
The launch comes as Dubai continues to strengthen its position as one of the world’s leading markets for branded residences.
According to industry reports from property consultancy firms, Dubai is among the fastest-growing destinations for branded residential developments, attracting both international investors and end-users seeking premium lifestyle communities.
Developers are increasingly partnering with global hospitality brands, fashion houses, luxury car manufacturers and sports organisations to create unique residential experiences.
DAMAC has been one of the most active developers in this segment, with branded projects involving names such as Cavalli, de GRISOGONO and other international luxury brands. The Chelsea FC partnership expands this strategy into the global sports sector.
The project also adds another landmark development to Dubai Maritime City, an area that continues to see major investment as part of Dubai’s long-term waterfront expansion plans.
What have DAMAC and Chelsea FC said about the project?
DAMAC says the partnership brings together luxury real estate and one of football’s most recognised clubs.
Amira Sajwani, Managing Director of Sales and Development at DAMAC Properties, said the project combines a globally recognised football brand with waterfront living and wellness-focused amenities. She added that the launch of the final tower gives investors another opportunity to become part of the development.
Chelsea Football Club President and Chief Operating Officer Jason Gannon previously said the collaboration reflects the club’s growing international presence. According to Chelsea FC, partnering with DAMAC allows the club to create a residential experience that extends its brand beyond football while strengthening its connection with fans in the region.
Why does Dubai Maritime City continue attracting major developments?
Dubai Maritime City has rapidly emerged as one of Dubai’s newest waterfront investment destinations.
Located between Port Rashid and Drydocks World, the district offers quick access to Downtown Dubai, DIFC, Dubai International Airport and Jumeirah.
The area is undergoing significant transformation with luxury residential towers, hospitality projects, commercial developments and public infrastructure. Its strategic location and waterfront setting have made it increasingly attractive to both local buyers and overseas investors.
The addition of Chelsea Residences further enhances Dubai Maritime City’s profile as an emerging luxury residential community.
Why It Matters
For UAE residents and investors, Chelsea Residences represents more than another luxury apartment project.
Here’s why it matters:
- Offers buyers another branded residential investment opportunity in Dubai.
- Supports Dubai’s growing reputation as a global luxury property destination.
- Introduces the world’s first football club-branded residential development.
- Adds momentum to Dubai Maritime City’s ongoing transformation.
- Appeals to both international investors and Chelsea FC supporters looking for unique lifestyle properties.
Construction of the project is continuing, although DAMAC has not yet announced an official completion date.
FAQs
Where is Chelsea Residences by DAMAC located?
The development is located in Dubai Maritime City, a waterfront district between Port Rashid and Drydocks World.
How much do apartments cost?
Prices for residences in the sixth tower start from AED 2.56 million, according to DAMAC.
How many homes are included in the project?
Chelsea Residences will include more than 1,400 apartments spread across six residential towers.
Is this the first Chelsea FC residential project?
Yes. DAMAC describes it as the world’s first Chelsea Football Club-branded residential development.
Has the completion date been announced?
No. DAMAC has not confirmed an official completion timeline.
The launch of the final tower at Chelsea Residences by DAMAC marks another milestone for one of Dubai’s most distinctive branded residential developments. Combining waterfront living with football-inspired amenities and luxury facilities, the project reflects Dubai’s continued ambition to attract innovative real estate investments and global lifestyle brands. With sales now open for the final phase, buyers have one last opportunity to become part of this landmark development in Dubai Maritime City.
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