Sushi Pop at VOX Cinemas 2026: Sushi Art’s AED 49 Sushi Roll You Push Up Like an Ice Lolly

Last updated: November 12, 2026

Sushi Pop at VOX Cinemas is a limited-time collaboration between Sushi Art and VOX that puts a full sushi roll inside a push-up tube, so you can eat it one bite at a time during the film. Each pop costs AED 49, comes in four flavours and is sold only at VOX Mall of the Emirates in Dubai and VOX Yas Mall in Abu Dhabi.

Popcorn has had the cinema snack crown for a very long time, and nachos have put up a decent fight. Now there is a new contender at two UAE cinemas, and it is a lot more interesting than another bucket of salted kernels. Here is everything we know about Sushi Pop, what each flavour is, how it works in the dark and where to get one.

What is Sushi Pop at VOX Cinemas?

Sushi Pop is a complete sushi roll, pre-cut and packed into a specially designed tube that you push up from the base, a bit like the push-up ice lollies you probably remember from childhood. It was created by Sushi Art together with VOX Cinemas and launched on October 1, 2026.

The idea is simple: no chopsticks, no balancing a tray on your knees and no looking away from the screen to find the next piece. You pour soy sauce over the top, push the roll up and take a bite whenever you like. It is the kind of snack that makes sense the second you see it, which is probably why our team could not resist turning it into a race.

Sushi Art is operated in the UAE by the Dubai-based restaurant group eathos, while VOX Cinemas is part of Majid Al Futtaim. For this collaboration, Sushi Art developed the recipes and trained a dedicated team to serve the pops quickly while keeping them fresh, and VOX provided the kitchen space and its concession counters.

How much does Sushi Pop cost?

Every Sushi Pop costs AED 49, whichever flavour you pick. That is the same price across both cinemas and all four recipes, so the only real decision is which one you go for.

For context, you are getting a full roll rather than a handful of pieces, and it is made by a sushi brand rather than a standard snack counter. If you are planning a cinema date or a night out with friends, it is worth budgeting for one each. Sharing a push-pop is possible, but as our video shows, it can get competitive.

Which Sushi Pop flavours can you order?

There are four Sushi Pop flavours: Special California Pop, Crispy Spicy Salmon Pop, Shrimp Tempura Pop and Wasabi Crunch Pop. Each one is built on a full Sushi Art roll.

Special California Pop

Sushi Art’s take on the classic California roll. If you are new to sushi, or you are buying for someone who is, this is the safe and crowd-pleasing pick.

Crispy Spicy Salmon Pop

The bolder option, made for anyone who likes a bit of heat and crunch with their salmon. Our pick for action films and anything with a big soundtrack.

Shrimp Tempura Pop

Tempura shrimp brings a contrast of textures, which makes this one a strong choice if you usually order tempura rolls at a sushi restaurant.

Wasabi Crunch Pop

The adventurous one. Here is a fun detail: in an interview about the launch, the team behind the collaboration said Wasabi Crunch is their own favourite, yet it has been selling less than the other three, and they have even considered renaming it. If you like wasabi, this might be the hidden gem of the line-up.

Where can you buy Sushi Pop in the UAE?

Sushi Pop is sold at only two cinemas: VOX Cinemas Mall of the Emirates in Dubai, at the Candy Bar, and VOX Cinemas Yas Mall in Abu Dhabi. It is not available at other VOX locations.

In Dubai, Mall of the Emirates is on Sheikh Zayed Road in Al Barsha and connects directly to Mall of the Emirates Metro Station on the Red Line, so you can skip the drive entirely. If you are driving, our Salik and parking calculator helps you work out the cost of the trip before you leave. While you are at the mall, it is worth knowing about The Hangout, the new entertainment and dining spot coming to Mall of the Emirates.

In Abu Dhabi, Yas Mall is on Yas Island, making Sushi Pop an easy add-on to a day at the island’s theme parks or an evening at the mall.

You can check showtimes and book tickets on the official VOX Cinemas UAE website, and find out more about the brand behind the rolls on the official Sushi Art website.

How do you eat a Sushi Pop in the cinema?

You pour the soy sauce over the top of the tube, then push the roll up from the base using the stick, and eat it one bite at a time. No chopsticks, no plate and no need to take your eyes off the screen.

Getting the soy sauce right was the biggest challenge in developing the product. Speaking about the launch, Nadim Majdalani, founding member and CEO of eathos, said: “The first challenge was soy sauce.” Early versions leaked from the bottom after pouring, so the packaging was reworked before the pops went on sale.

Our tips for the best experience:

• Buy your pop just before you head into the screen, as it is designed to be picked up at the counter on your way in.
• Arrive a little early. The counters are busiest in the minutes before each showtime, so you will avoid the rush.
• Push up a little at a time. It keeps the roll neat and stops you finishing it before the trailers end.
• Pair it with a drink rather than a second salty snack, and let the sushi be the star.

Watch: our Sushi Pop Race at VOX Cinemas

We put all four flavours to the test in the only way that felt right: a rock, paper, scissors Sushi Pop Race. Fair warning, not everyone came out of it with their sushi intact.

View this post on Instagram

Is Sushi Pop worth trying?

If you love sushi and go to the cinema at Mall of the Emirates or Yas Mall, yes, it is worth trying at least once. It is a fresh, genuinely different take on cinema food, and it is only around for a limited time.

It suits sushi fans, couples looking for a cinema date with a twist, groups of friends who like a challenge, and anyone who has grown tired of popcorn. It is probably less suited to anyone who does not eat raw fish, although the Special California and Shrimp Tempura options are good starting points for the sushi-curious.

It also fits a bigger trend in the UAE of cinemas offering more than the standard snack menu. VOX has a history of themed food collaborations, from its Jurassic World Rebirth themed menu to chef-led dining, and Sushi Pop takes that idea into handheld territory. The partners have said that more limited editions and partnerships could follow, depending on how guests respond.

How long is Sushi Pop available?

Sushi Pop is a limited-time collaboration that started on October 1, 2026, and no end date has been announced. If you want to try it, we would not leave it too long.

We will update this article if the dates change, new flavours arrive or Sushi Pop comes to more VOX locations.

More fun things to do in Dubai

Making a night of it? Browse our things to do in Dubai this weekend guide for fresh picks, check our list of unusual things to try in Dubai at least once, or find your next screen in our round-up of the best cinemas in Dubai.

Frequently asked questions

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