The collectable-culture brand POP MART has officially touched down at Hamad International Airport (HIA) in Doha, marking its first store in the Middle East. Partnering with Qatar Duty Free (QDF), the launch brings a fresh lifestyle retail concept into travel-retail, offering a vibrant mix of designer toys, travel essentials and collector pieces.
A Boutique Built for Travel and Style
Located in HIA’s North Node near Gate C18, the 100-square-metre boutique blends modern architecture with a playful aesthetic. It’s placed conveniently close to the well-known Souq Al Matar and The Orchard shopping zones, and remains open 24/7 to catch early flights or late arrivals.
The store design puts POP MART’s signature character-driven look front and centre, while subtly weaving in regional touches for a localised finish.
Travel-Exclusive Concepts and Qatar-Only Drops
Inside, shoppers will encounter the new “Twinkle Twinkle Wonderful Journey Series” — a travel-centric collection featuring items such as card holders, U-shaped travel pillows, portable bags and cross-body styles. These pieces are tailored for the on-the-move lifestyle of modern travellers.
In addition, qualifying purchases come with a Qatar-exclusive blanket, rendered in date-red tones and decorated with local motifs and POP MART characters. This special item ties the global brand to the local culture in an interesting way.
UAE Shoppers Should Take Note
Although based in Qatar, this launch carries relevance for GCC buyers and lifestyle-shopping fans in Dubai and the UAE:
- It shows how airports are evolving into experience-driven retail zones, not just transit spaces.
- Travel-retail now includes playful, collectable-led offerings — a change from traditional duty-free fare.
- For those planning a transit via Doha, this boutique offers a unique shopping stop that blends global brand appeal with region-specific exclusives.
If you have a layover through Doha, slot in some extra time for a stroll through the North Node at HIA and swing by the POP MART store. Whether you’re a collector, traveller or simply curious, this concept brings something fresh to airport retail.
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