If you missed it the first time, don’t make that mistake again. FIX Chocolate, Dubai’s viral dessert sensation, is back at Dubai International Airport (DXB) from May 15. This time, the cult-favorite chocolate bar will be available just in time for the Eid Al Adha travel rush, setting up shop at Terminal 3’s Dubai Duty Free.
The return of FIX Chocolate is already sparking excitement among sweet-toothed travelers. Known for its bold flavors like Can’t Get Knafeh of It, Catch Me If You Pecan, and Pick Up A Pretzel, FIX Chocolate’s unique Middle Eastern-inspired creations have made it a local favorite and an international curiosity.
Why FIX Chocolate Became a Must-Try Dessert in Dubai
FIX Chocolate isn’t your average candy bar. Since its debut, it has redefined what it means to enjoy chocolate with flavors that mix tradition with innovation. One of its best-sellers, Can’t Get Knafeh of It, marries the iconic Middle Eastern dessert, knafeh, with layers of rich chocolate, pistachios, and just the right amount of crunch.
What made FIX Chocolate a true sensation wasn’t just the flavors—it was the exclusivity. Before its debut at DXB earlier this year, FIX bars were only available during specific drop times on Deliveroo at 2 PM and 5 PM, and only if you were lucky enough to be in Dubai or Abu Dhabi. That scarcity turned FIX Chocolate into a sought-after treasure, with fans setting alarms just to secure their orders before they sold out.
When FIX first launched at Dubai Duty Free during Eid Al Fitr, the reception was overwhelming. Queues snaked around the pop-up, chocolate bars vanished within hours, and social media was flooded with posts from travelers flaunting their sweet finds. This viral success extended its stay through Eid Al Fitr, much to the delight of chocoholics.
A Sweet Stop Before Takeoff
For those catching a flight out of Dubai, FIX Chocolate’s pop-up at Terminal 3 is a must-visit. Strategically located in Dubai Duty Free, the stand is expected to attract both residents and global travelers alike. The setup is simple but effective: grab a bar, snap a quick photo for Instagram, and head to your gate with a sweet souvenir.
The timing is perfect too. As Eid Al Adha approaches, DXB—already the world’s busiest international airport—is set to welcome thousands of passengers. For many, a bar of FIX Chocolate might be the perfect travel companion. Whether you’re sharing it with family, gifting it to friends abroad, or indulging mid-flight, FIX Chocolate adds a taste of Dubai to your journey.
What to Expect at the Pop-Up
If history is anything to go by, expect long lines and plenty of excitement. During its last pop-up at DXB, FIX reportedly sold Dhs1 million worth of its pistachio-knafeh bars daily. Fans lined up early, hoping to grab their favorite flavors before stocks ran out.
This time, the pop-up promises to be just as popular. Alongside its signature flavors, there may be special limited-edition bars to celebrate Eid Al Adha. Shoppers are encouraged to visit early to avoid disappointment, as queues are expected to build up fast.
A Taste of Dubai for Travelers
FIX Chocolate’s return to DXB is more than just a sweet treat; it’s a taste of Dubai’s innovative food scene. The brand has found a way to blend traditional Middle Eastern flavors with modern dessert concepts, making it a standout choice for both locals and tourists.
For those flying out during Eid Al Adha, picking up a FIX bar could be the perfect way to take a bit of Dubai with you. And for those simply seeing off friends or family, it’s worth stopping by Terminal 3 for a quick chocolate fix.
Final Call for Chocolate Lovers
With its viral comeback at DXB, FIX Chocolate is set to be one of the most talked-about airport stops this season. Whether you’re grabbing one for the journey, sharing it with friends, or just treating yourself, don’t miss the chance to experience Dubai’s favorite chocolate sensation.
Where: Dubai Duty Free, Terminal 3, Dubai International Airport
When: From Friday, 15th May 2025
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