As a Social Media Manager who runs fair amount of ads on these networks – you must have come across an option which says ‘Facebook Audience Network’ common approach is to just tick this and hope your adds show up in places apart from Facebook.
But what exactly is the Facebook Audience Network? Here’s the excerpt from Facebook’s Blog that explains what the Facebook Audience Network really is.
Audience Network helps publishers monetize and create engaging ad experiences that are right for their audience. Through a combination of access to Facebook advertisers and people-based marketing, publishers can drive ad revenue and sustainable value for their business while driving better results for advertisers.
Featuring real-time optimization capabilities, Audience Network supports engaging and valuable formats, like custom native units for display and video, as well as standard interstitial and banner formats.
How To Leverage Instagram For Your Business
Monetization improved



