Holiday homeowners in Dubai, listen up! Dubai’s Department of Economy and Tourism (DET) has launched a new QR code initiative for holiday homes in Dubai. Government-approved holiday homes in the emirate will now have to put a QR code on the front of their property for renters and visitors. This new move aims to improve transparency and increase confidence among visitors and investors in the market. Read on for all the deets.
DET’s Dubai Business License Corporation (DBLC) will oversee the project and ensure that all the holiday homeowners have the QR code in place at the earliest. This move will also improve the emirate’s diverse hospitality infrastructure, catering to the varied preferences and budgets of international travellers. Once the QR code is in place on the main entrances, visitors and guests will be able to scan it and access vital details about the holiday homeowner and suitable contact details for DET.
This new initiative is a part of the emirate’s vision to support the growth of the hospitality industry and is closely aligned with the goals of the Dubai Economic Agenda (D33). Speaking about this initiative, Shaikha Al Mutawa, director of the Hospitality Affairs Department at Dubai’s Department of Economy & Tourism (DET), said: “As we continue to navigate the ever-changing landscape of the tourism industry, we recognise the importance of innovation and technology in further bolstering Dubai’s image as a must-visit destination.
She added, “To ensure the effective governance of the holiday homes segment, we are introducing QR codes, as a part of the ongoing digital transformation process across customer and visitor touchpoints in the city. We are also continuously taking steps to offer flexible and multiple options year-round in the short-term rental market, thereby strengthening confidence among investors and potential guests.”
According to data released by DET, the holiday homes have registered a remarkable growth by reaching 21,132 units (+45.5% YoY), with 32,794 rooms (+40.7 % YoY) by the end of March 2023, compared to the same period in 2022 (14,518 units and 23,299 rooms).