In a momentous event that marks a significant milestone in the beauty industry of the United Arab Emirates, ‘K-BEAUTY ON DUBAI,’ the region’s first multi-brand Korean premium cosmetics store, has officially opened its doors on the first floor of Burjuman Mall. This exciting venture is set to redefine beauty standards with its carefully curated selection of premium Korean cosmetics, supported by the esteemed Korean Ministry of Health and Welfare and the Korea Health Industry Development Institute.
Grand Opening of ‘K-BEAUTY ON DUBAI’
The grand opening ceremony of ‘K-BEAUTY ON DUBAI’ was graced by a distinguished gathering of guests, including Ryu Je Seung, Ambassador of the Republic of Korea to the United Arab Emirates; Moon Byung Jun, Consul General of the Republic of Korea to Dubai; Lee Young Ho, General Manager of Korea Health Industry Development Institute in Abu Dhabi; Yang Ki Mo, Regional President of KOTRA MENA Head Office Dubai in the UAE; Mohammad Al Kassim, Director of Investment Attraction of Dubai Chamber of Commerce and Industry.
Also in attendance were influential figures from the UAE’s business community, cosmetics distributors, and prominent influencers, all poised to play a pivotal role in promoting the exceptional array of brands now available at ‘K-BEAUTY ON DUBAI.’
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Dubai’s Thriving Market for Premium Cosmetics
Why ‘K-BEAUTY ON DUBAI’ Choose Burjuman Mall
Dubai, with its cosmopolitan ambiance and a population consisting of over 80% expatriates, offers a vibrant market for premium cosmetics. Situated within the bustling Burjuman Mall, ‘K-BEAUTY ON DUBAI’ strategically positions itself for accessibility to a diverse demographic, including the flourishing youth population, office-goers, and residents conveniently connected by the city’s extensive metro network.
Setting New Standards in Premium Cosmetics
As the beauty industry continues to flourish in the dynamic city of Dubai, ‘K-BEAUTY ON DUBAI’ pledges to set new benchmarks in premium cosmetics. It offers a distinctive fusion of high-quality products and immersive cultural experiences, promising a one-of-a-kind journey for beauty enthusiasts.
Expanding the Korean Wave to the Middle East
Lee Young Ho, General Manager of Korea Health Industry Development Institute (KHIDI) UAE, expressed, “The high interest in the Korean Wave, encompassing K-POP and K-Drama, across the globe is also extending its influence to the Middle East and UAE markets. The opening of the Korean cosmetics promotion store at Burjuman Mall in Dubai, UAE, will pave the way for the expansion of Korean cosmetics exports to the UAE and MENA (Middle East and North Africa) markets.”
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CEO Ms. Jung Sook Chun shared her excitement, stating, “We are thrilled to launch ‘K-BEAUTY ON DUBAI.’ I believe ‘K-BEAUTY ON’ is more than just a cosmetics store; it’s a cultural hub where we’ll organize various events to promote Korean culture, fostering a deeper connection with the local community. Our vision extends beyond beauty; it’s about sharing the essence of Korean culture with Dubai.”
Welcome to the Ultimate K-Beauty Experience
‘K-BEAUTY ON DUBAI’ represents not only a remarkable addition to Dubai’s beauty scene but also a cultural bridge connecting the people of Dubai with the rich heritage of Korean beauty and culture. As this new beauty destination emerges in the heart of Dubai, it’s poised to captivate the hearts and minds of beauty enthusiasts across the region. Welcome to the ultimate K-Beauty experience in Dubai, a city known for embracing the best the world has to offer.
For more information and to explore the exciting world of ‘K-BEAUTY ON DUBAI,’ visit their store on the first floor of Burjuman Mall. Your journey to beauty and culture awaits!
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