Dubai has launched the third edition of the Al Freej Fridge campaign. The initiative will distribute 2 million cold refreshments to workers across the emirate until September 3. It is designed to support outdoor workers during the peak summer season and strengthen community participation in charitable efforts.
As temperatures continue to rise across the UAE, Dubai has once again rolled out one of its largest summer community initiatives. The Al Freej Fridge campaign Dubai has officially returned for its third edition, with a target of distributing 2 million bottles of water, juices, and frozen treats to workers across the city.
The campaign was launched by Ferjan Dubai in collaboration with Suqia UAE and the UAE Food Bank, with support from Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI). Running throughout the summer until September 3, the initiative focuses on reaching thousands of outdoor workers who spend long hours under the sun.
From construction sites and road projects to landscaping teams and delivery riders, the campaign aims to provide simple but meaningful relief during one of the hottest periods of the year.
A summer initiative focused on workers across Dubai
Outdoor workers remain among the most vulnerable groups during the UAE summer. While strict safety regulations are already in place, long shifts in high temperatures can still increase the risk of dehydration and heat-related illnesses.
The Al Freej Fridge campaign was created to offer direct support to workers through free cold refreshments distributed across different parts of Dubai.
This year’s campaign will reach construction workers, cleaners, road maintenance crews, landscaping teams and delivery riders. Organisers say the initiative is designed not only to provide refreshments but also to recognise the contributions these workers make to the city every day.
The programme reflects Dubai’s wider culture of community support and social responsibility, particularly during periods when outdoor conditions become more challenging.
How the campaign has grown over the years
The initiative has expanded significantly since it was first introduced.
When the campaign debuted in 2024, volunteers distributed around one million refreshments. Strong community participation encouraged organisers to scale up operations in subsequent years.
According to Ferjan Dubai, the second edition attracted support from more than 15 government entities and private sector organisations. Hundreds of volunteers took part in distribution drives across the emirate, helping the initiative reach workers in multiple locations.
The third edition aims to build on that momentum by maintaining the target of 2 million refreshments while expanding volunteer engagement and improving logistics.
The continued growth of the campaign highlights how community-led initiatives are becoming an increasingly important part of Dubai’s social landscape.
Refrigerated vehicles will help reach more locations
One of the key features of this year’s campaign is the use of refrigerated distribution vehicles.
Instead of relying solely on fixed locations, specially equipped vehicles will travel through different districts across Dubai carrying cold water, juices and frozen refreshments.
This approach allows volunteers to reach workers directly at job sites, industrial zones and outdoor work locations.
The UAE Food Bank is supporting the effort by providing refrigerated transportation and storage facilities. This helps maintain product quality while ensuring refreshments can be delivered safely during extreme summer temperatures.
Suqia UAE is also playing a major role by supplying large quantities of bottled drinking water throughout the campaign period.
Together, these partnerships have helped create a distribution network capable of reaching thousands of workers daily.
Supporting Worker Wellbeing During Peak Summer Heat
The campaign arrives at a time when worker welfare remains a major focus across the UAE.
Every year, the Ministry of Human Resources and Emiratisation implements the Midday Break rule, which prohibits outdoor work under direct sunlight during the hottest hours of the day. The regulation is designed to protect workers from heat exhaustion and other health risks.
Community initiatives like Al Freej Fridge complement these efforts by addressing hydration needs and promoting awareness around worker wellbeing.
The campaign also aligns with broader UAE humanitarian values that encourage volunteerism, generosity and social solidarity.
By providing cold refreshments during peak summer conditions, organisers hope to make a practical difference in the daily lives of workers while encouraging residents and businesses to contribute to community-focused causes.
More than refreshments: a message of appreciation
While water and frozen treats are the visible part of the campaign, organisers say the initiative carries a deeper message.
The project is intended to express appreciation for workers whose efforts support Dubai’s infrastructure, transportation networks, residential communities and public spaces.
Many of these workers spend months outdoors maintaining roads, constructing buildings, delivering goods and keeping public areas clean.
The campaign serves as a reminder of their contribution to the city’s growth and daily operations.
It also demonstrates how government-backed initiatives, charitable organisations and volunteers can work together to create positive social impact.
As Dubai continues to expand and welcome new residents, visitors and businesses, initiatives like Al Freej Fridge reinforce the importance of community support and shared responsibility.
Campaign to Continue Across Dubai Until September
The campaign will continue operating across Dubai until September 3.
Volunteers and distribution teams will travel to multiple locations daily, ensuring workers across different sectors benefit from the initiative.
With 2 million refreshments set to be distributed over the coming weeks, the campaign is expected to become one of the largest community-driven summer programmes currently taking place in the emirate.
For many workers, the gesture may seem simple, but during a Dubai summer, a cold bottle of water can make a meaningful difference.
FAQs
Q: What is the Al Freej Fridge campaign?
A: It is a Dubai community initiative that distributes free cold water, juices and frozen treats to outdoor workers during summer.
Q: Who organises the Al Freej Fridge campaign?
A: The campaign is organised by Ferjan Dubai in partnership with Suqia UAE and the UAE Food Bank, with support from Mohammed bin Rashid Al Maktoum Global Initiatives.
Q: How many refreshments will be distributed in 2026?
A: The third edition aims to distribute 2 million refreshments across Dubai.
Q: Which workers benefit from the campaign?
A: Construction workers, cleaners, landscaping teams, road workers and delivery riders are among the main beneficiaries.
Q: How long will the campaign run?
A: The 2026 edition will continue until September 3.
The return of the Al Freej Fridge campaign highlights Dubai’s ongoing commitment to worker welfare and community engagement. With 2 million refreshments set to be distributed this summer, the initiative combines practical support with a strong message of appreciation for the people who help keep the city running every day.
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