Saudi Arabia has introduced a new nationwide initiative aimed at making the Umrah journey easier to navigate for pilgrims arriving from around the world. Known as the Jayi Lil-Umrah programme, the campaign has been launched by the Saudi Hajj and Umrah Authority to offer clear, step-by-step guidance throughout the pilgrimage.
With Umrah numbers continuing to rise every year, especially during Ramadan, the Kingdom is focusing on clarity, safety, and better coordination. The Jayi Lil-Umrah programme brings all of this together through digital tools designed to support pilgrims from arrival to departure.
For travellers from Dubai and across the UAE, this approach feels familiar. Digital systems, clear instructions, and organised movement are already part of daily life here. Saudi Arabia is now applying similar principles to one of the world’s most significant religious journeys.
Why the Jayi Lil-Umrah Programme Was Needed?
The demand for Umrah has grown sharply since the start of the 1447 Hijri year. Millions of international pilgrims are expected to enter Saudi Arabia during this season alone. Managing crowds of this size requires more than manpower. It requires planning, communication, and systems that work in real time.
Many pilgrims, especially first-time visitors, often face challenges. Language barriers, unfamiliar transport routes, and crowded accommodation areas can make the journey stressful. During peak periods, even small delays can lead to congestion.
The Jayi Lil-Umrah programme was introduced to address these exact issues. It replaces confusion with structure and helps pilgrims move with confidence rather than uncertainty.
Also check out: Dubai Residents Can Now Perform Umrah Without Special Visas – Here’s How – Social Kandura
A Digital Guide That Follows the Pilgrim Journey
Jayi Lil-Umrah works as a digital companion designed to support pilgrims at every stage. Guidance begins at airports, land borders, and major transport hubs. From there, it continues through accommodation areas near the Holy Mosques and approved religious and cultural sites.
Pilgrims receive clear instructions on movement, services, safety guidelines, and expected conduct. Instead of relying on guesswork or fragmented information, everything is laid out in a structured and practical way.
This is especially helpful for elderly pilgrims and those travelling independently. Clear directions reduce stress and allow visitors to focus on worship rather than logistics.
For Dubai-based travellers who are used to organised airports, smart transport systems, and digital updates, the experience feels intuitive and reassuring.
Multilingual Support for a Global Audience
One of the strongest aspects of the Jayi Lil-Umrah programme is its multilingual approach. Information is provided in six or more languages, ensuring pilgrims from different regions can understand instructions clearly.
Language barriers have long been one of the biggest challenges during Umrah. Many pilgrims depend on group leaders or volunteers for basic guidance. With multilingual digital support, information is consistent, accurate, and accessible to all.
This helps reduce confusion, improves movement across busy areas, and allows pilgrims to make informed decisions throughout their stay. It also ensures that safety messages reach everyone, regardless of where they come from.
Saudi authorities have confirmed that the programme will remain active until the end of Ramadan, the busiest period for Umrah travel.
Improving Safety and Crowd Management
Beyond convenience, Jayi Lil-Umrah plays an important role in crowd control and safety. By guiding movement and standardising information, the programme helps manage large numbers more effectively.
Clear instructions on routes, timing, and access points reduce bottlenecks around high-density areas. This allows authorities to respond more quickly and maintain smoother flow during peak hours.
The initiative also reflects Saudi Arabia’s broader push towards digital transformation. Smart services, visitor-focused planning, and better coordination are becoming central to how the Kingdom manages religious tourism.
For UAE residents who regularly travel within the GCC, this coordinated approach aligns with regional standards of efficiency and organisation.
for Umrah Travellers
The launch of the Jayi Lil-Umrah programme marks a shift in how Umrah journeys are managed. As pilgrim numbers continue to increase, digital guidance and multilingual communication are becoming essential rather than optional.
For travellers from Dubai and across the UAE, the programme adds peace of mind. Clear systems, familiar digital tools, and structured guidance help make the journey smoother, especially during busy seasons.
In a pilgrimage defined by scale, clarity matters. With Jayi Lil-Umrah, Saudi Arabia is placing clarity at the heart of the Umrah experience.
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