UAE-grown burger brand Pickl has officially made its debut in Saudi Arabia with the launch of two outlets in Riyadh. This marks a significant step for the homegrown brand as it extends its footprint beyond the UAE, Qatar, Bahrain, and Egypt—adding the Kingdom as its fifth regional market.
The two new locations, at Al Nakheel Mall and U Walk, highlight Pickl’s growing ambitions in the region and its confidence in Saudi Arabia’s evolving food and dining culture.
Dubai to Riyadh: The natural next move
Since its founding in Dubai in 2019, Pickl has built a reputation for doing burgers differently—prioritising quality ingredients and bold flavours without the fuss. With more than 18 locations across the UAE, its expansion into Saudi Arabia feels like a natural extension of its growth story.
Riyadh, with its large and youthful population, was a clear choice for Pickl’s first step into the Saudi market. The new dine-in venues are spacious, visually vibrant and designed to reflect the energetic, casual feel that loyal UAE customers already know.
Staying true to the original recipe
Pickl’s Saudi menu stays faithful to the original concept—serving up 100% fresh, hormone-free and antibiotic-free beef and chicken. Alongside its much-loved smash burgers and spicy chicken sandwiches, the menu includes hand-cut fries, house-made sauces, and plant-based options for more conscious eaters.
Each venue offers indoor and outdoor seating, encouraging long lunches, casual hangouts, and weekend bites. With its trademark neon accents, statement branding, and curated playlists, Pickl’s Riyadh branches bring a slice of Dubai’s contemporary food scene to the Saudi capital.
A strategic partnership driving growth
The Saudi expansion is being led by Sky Restaurants, the regional franchise partner for Pickl in Saudi Arabia, Kuwait, and Egypt. Sky Restaurants previously launched the brand in Cairo and Alexandria, and is now steering its growth across key cities in the Kingdom.
This partnership plays a crucial role in scaling the Pickl experience while maintaining consistency in brand identity, menu quality, and service standards. The long-term strategy includes opening multiple locations in major Saudi cities, targeting both high-traffic commercial zones and lifestyle destinations.
Why the Saudi market is ideal for Pickl
Saudi Arabia’s evolving food and beverage landscape, particularly in urban hubs like Riyadh, presents strong opportunities for fresh, fast-casual concepts. The country’s youthful demographic—combined with increasing appetite for global-quality brands that still feel regional—makes it fertile ground for Pickl’s unique approach.
The brand’s success in the UAE has proven that there’s room in the market for concepts that are casual but uncompromising on quality. Saudi customers, much like those in Dubai, are seeking experiences that are both accessible and authentic—and Pickl fits squarely into that demand.
Pickl’s regional journey is also a testament to the growing influence of homegrown UAE brands across the GCC. The brand’s ability to maintain momentum outside the UAE reflects a broader shift: regional dining trends are increasingly being set from within, not imported from abroad.
This signals a maturing ecosystem where concepts born in Dubai or Abu Dhabi are now shaping culinary landscapes in cities like Riyadh, Doha, and Manama.
Looking ahead: More to come?
While these two Riyadh locations mark the beginning of Pickl’s Saudi presence, it’s unlikely to stop here. With rising brand recognition and an expanding fan base, Pickl is expected to launch more branches across Saudi Arabia in the coming months.
For Dubai residents, it’s a proud moment to see a familiar name making waves in the wider region. It also paves the way for other UAE-born brands to think bigger—and go further.
Pickl’s launch in Saudi Arabia is more than just another expansion; it’s a reflection of the Gulf’s dynamic and rapidly evolving food scene. By bringing its distinctive flavour and brand ethos to Riyadh, Pickl is not only introducing Saudi diners to a new burger experience—it’s also reinforcing the UAE’s growing influence in shaping regional food trends.
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As it continues to grow, Pickl is proving that homegrown doesn’t mean small—and that the best ideas can travel well when done right.
