Dubai Duty Free has recorded its highest-ever July sales, bringing in AED 638.8 million (US$175 million), a 5.85 per cent increase compared to the same month last year. This marks the ninth-best month in the company’s 41-year history and reflects continued strength across Dubai’s travel retail sector.
Year-to-date sales have now reached AED 4.734 billion (US$1.29 billion), up by 5.86 per cent. The growth stands out, particularly in light of a more modest 2.3 per cent rise in passenger traffic at Dubai International Airport during the first half of the year.
Product Categories Driving the Surge
Despite only a slight increase in footfall, revenue growth has been substantial, signalling a higher spend per traveller. The top-performing product categories in July included:
- Perfumes – up 10.3 per cent
- Gold – up 15.5 per cent
- Confectionery – up 57 per cent
- Liquor and Tobacco – up 1.7 and 2.2 per cent, respectively
- Luxury watches – up 18.4 per cent
- Jewellery – up 16.8 per cent
The rise in premium purchases indicates a strong appetite for branded, high-value goods among travellers passing through DXB’s terminals.
Travel Retail Strategy Pays Off
Dubai Duty Free’s continued growth can be attributed to its strategic locations at both DXB and Al Maktoum International Airport (DWC), consistent product refreshment, and promotional offerings throughout peak seasons.
The company’s flagship fashion stores—featuring brands such as Louis Vuitton, Chanel and Cartier—achieved 11.36 per cent year-on-year growth in July. Newer concepts such as the REKLAIM boutique, offering pre-owned luxury goods, have also contributed positively, with AED 1.6 million in sales for July alone.
Shoppers Spending More Per Trip
While the number of travellers increased moderately, the amount each passenger is spending has clearly gone up. A mix of rising spending, smart branding, and Dubai’s luxury allure drives this trend.
DDF’s curated retail space entices travelers with more than just duty-free basics.
Momentum to Carry Through to Year-End
With the final months of the year bringing in school breaks, festive travel, and major events like Gitex Global and UAE National Day, Dubai Duty Free is well-positioned to carry this momentum forward. The company is expected to benefit from:
- Steady international traffic
- Upcoming holiday travel season
- Ongoing investment in customer experience and store design
Looking ahead, continued innovation in both physical and digital retail spaces will likely help sustain growth, with strong consumer sentiment driving future spending trends.
Dubai Duty Free Shows Market Strength
Dubai Duty Free’s record-breaking performance in July is a clear signal of resilience and retail strength within the region’s aviation economy. With consistent results, a well-executed retail strategy, and rising average basket sizes, DDF remains a vital contributor to Dubai’s non-oil economy.
Dubai’s reputation as a top shopping destination is reaffirmed—even for those just passing through.
