Dubai has unveiled a groundbreaking attraction: a floating pink tennis court at Palm Jumeirah. This innovative project, led by Evian as part of their partnership with the 2025 Dubai Duty-Free Tennis Championships (DDFTC), combines sport, style, and the brand’s ‘Live Young’ philosophy.
A New Landmark in Dubai’s Sports Scene
Located at Tagomago on Palm Jumeirah, the floating pink tennis court is more than a visual marvel. It reflects Evian’s dedication to promoting an active lifestyle infused with creativity. The court’s vibrant pink color not only aligns with Evian’s brand identity but also brings fresh energy to Dubai’s waterfront.
Memorable Opening Event
The court’s inauguration featured a daytime tennis session led by Dubai-based fitness enthusiast Tracy Harmoush. Joined by ten friends, Tracy embraced the challenge of playing on this unique floating platform, turning the tranquil waters of Palm Jumeirah into a lively sports venue.
Evening Transformation
As night fell, the floating court transformed into an exclusive dining space. The event hosted tennis star Arthur Fils, along with media personalities, influencers, and Evian’s global team. Under the starlit sky, guests enjoyed gourmet cuisine, with the gentle movement of the sea enhancing the ambiance. This seamless shift from a sports arena to a dining venue showcased the project’s innovative spirit.
Arthur Fils: Embodying the ‘Live Young’ Spirit
The surprise appearance of Arthur Fils, Evian’s global brand ambassador, added excitement to the evening. His interactions with guests and sharing of tennis insights resonated with Evian’s ‘Live Young’ ethos. Arthur’s presence reinforced the message that wellness and an active lifestyle are enjoyable and accessible to all.
Evian’s Commitment to Wellness and Innovation
The floating tennis court exemplifies Evian’s dedication to promoting health and wellness through engaging platforms. By partnering with the DDFTC, Evian aims to inspire both residents and visitors in Dubai to embrace an active lifestyle, demonstrating that fitness can be both fun and fashionable.
Experience the Excitement
For those eager to engage with this unique experience, Evian has set up a booth at the Dubai Tennis Stadium. Visitors can challenge friends to a game of ping pong, capturing the playful and active spirit that the floating pink tennis court embodies. It’s an invitation to all to engage in movement, create lasting memories, and live young with Evian.
In a city known for its architectural wonders and luxury experiences, the introduction of a floating pink tennis court at Palm Jumeirah stands out as a symbol of creativity and wellness. Evian’s innovative approach not only enhances Dubai’s sporting landscape but also encourages a vibrant and active lifestyle for all.
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