Social media has turned the world into one big digital hangout spot. We’re all thirsty for that insider scoop on our fave celebs—what they eat, what they rock, and all those juicy deets. And let’s not forget, celebs are the original influencers. Brands are falling over themselves to get in on the action, and trust me, it’s raining money for these famous celebs when they promote on social media.
Now, brace yourselves for the Insta-sanity. Virat Kohli, with a whopping 250 million followers, is making major headlines with his price tag per post. But wait, there’s more! A top-notch website spilled the tea on the earnings of the six most followed Indian celebs and broke down the factors that impact their social media moolah.
According to the insiders spilling the beans to Hindustan Times, the cash flow varies depending on what type of content is in play. They said, “A story is cheaper than a post because a post stays forever story with a link to the brand’s page is expensive. Even a post with a link is pricey. The most expensive is when a celebrity’s page does a collab with a brand’s page.”
Take a look at how much these celebrities charge for an Instagram post!
- Virat Kohli – 250 million followers: 3.5-5 crore
- Priyanka Chopra Jonas – 87.7 million followers: 2 crore
- Shraddha Kapoor – 80.8 million followers: 1.5 crore
- Alia Bhatt – 77.4 million followers: 1.5-2 crore
- Deepika Padukone – 74.1 million followers: 2 crore
- Katrina Kaif – 72.8 million followers: 1 crore
According to an anonymous informant, brands are all about those specific posts and it’s not necessary to be an ambassador. The insider said, “If you see, Audi had done a campaign, Virat Kohli was also a part of it, Kareena Kapoor Khan and Hrithik Roshan too. Campaign to campaign basis bhi hoti hain deals (Deals are made based on campaigns).
Shrenik Gandhi, CEO of White Rivers Media, gave a deeper insight and gave the stats to the website, stating, “Social media contributes a lot to a celeb’s financial department,” before adding, “About 20-30 per cent of revenue in a celeb’s life in a year is from social media deals, which is a huge pie.”
Next time you see your favourite celeb posting about a product, know that there’s a whole business game behind it.