Saudi Arabia has introduced new rules that will significantly change how people in the Kingdom use social media. The General Media Regulation authority has confirmed that a wide range of restrictions now apply to online content, covering everything from lifestyle posts to personal dress codes.
The new guidelines reflect an effort to shape online behaviour in line with local values. For residents in Dubai and the UAE, where Saudi followers are often part of the same digital networks, these changes are likely to have an impact on content shared across borders.
Content restrictions under the new rules
The regulations place clear boundaries on what users can and cannot post online. The restrictions include:
- Bullying or mocking others is prohibited.
- Posting private or sensitive family matters is banned.
- Children and domestic workers cannot be featured as part of lifestyle content.
- Obscene language and false information are not allowed.
- Extravagant displays of wealth, such as luxury cars, money, or property, are forbidden.
- Boasting about lineage, tribe, or regional identity is restricted.
The rules are intended to reduce harmful, misleading, or insensitive online content, while keeping digital platforms aligned with cultural and social expectations.
New dress code for social media posts
One of the most talked-about aspects of the new regulations is the introduction of dress guidelines for social media appearances. According to the updated standards, clothing that does not align with public values is not permitted. This includes:
- Outfits that expose the body from shoulders to legs
- Tight clothing that accentuates body shape
- Sheer or see-through fabrics
These measures aim to ensure that personal presentation on social platforms reflects the Kingdom’s cultural standards.
Penalties and enforcement
Officials have confirmed that strict fines will be imposed on anyone who violates the new rules. While the exact scale of penalties has not been made public, the emphasis on financial consequences suggests authorities are taking enforcement seriously.
An important rule
The rules are part of a broader wave of regulations introduced in Saudi Arabia in recent months. Alongside changes in ride-hailing operations, expat driving rules, and hospitality standards, the focus is on creating a more controlled and regulated environment across both physical and digital spaces.
For UAE-based influencers and businesses who frequently collaborate with Saudi brands or maintain audiences in the Kingdom, these new rules serve as a reminder to review content carefully before posting. What may be acceptable in Dubai could now fall under restriction in Saudi Arabia.
Regional impact for digital creators
Dubai has built a reputation as a hub for digital content and influencer marketing, where creativity is balanced with respect for cultural values. The Saudi rules, however, set a stricter framework that may influence how regional content creators operate.
Influencers, lifestyle bloggers, and even businesses that share marketing material online may need to adopt dual strategies—keeping one approach for Dubai audiences and another tailored to Saudi guidelines.
This highlights the growing importance of being aware of cultural nuances when producing content in the GCC.
Saudi Arabia’s new social media rules set clear limits on personal expression online, covering everything from how people dress to what they share about their private lives. For content creators and audiences in the UAE, especially those with Saudi followers, the changes underline how digital platforms in the region are evolving.
Read More:
- Dubai School Fees to Become More Affordable as KHDA Unveils New Strategy – Social Kandura
- Top fun Things to Do in Dubai This Weekend – Social Kandura
To stay updated on regional developments like this, follow Social Kandura for the latest news and local updates.
