Dubai, UAE — Brace yourselves, flavor rebels. Wingstop and Noon Food have teamed up to launch “Dip Into Chaos”, a limited-edition, one-of-a-kind campaign that’s as unpredictable as it is delicious. This isn’t your typical chicken wing drop, it’s an all-out sensory experience designed to take over your taste buds and your social media feed.
From August 7th, the chaos begins. Available exclusively via delivery or pick-up through the Noon Food app, the “Dip Into Chaos” box introduces four wild, never-before-seen dipping sauces , each bolder, louder, and more unapologetic than the last:
Truffle Tornado – an indulgent, velvety mix of earthy truffle with a punchy twist.
Sour-Punch Jalapeño – a tangy, zesty dip with a heat that lingers just long enough to keep you hooked.
Pink Sprinkle Drip – a sweet-meets-savory creation that’s as Instagrammable as it is intriguing.
Crunch Bomb Toppings – because texture is just as important as flavor, and every bite deserves an extra crunch.
But here’s the twist: you’re not just eating these dips, you’re deciding their fate. Each Dip Into Chaos box comes with a QR code that takes you straight to a voting challenge on Instagram, and your vote will decide which sauce stays on the Wingstop x Noon Food menu permanently.
How It Works
Dare to DIP – Try one… or all four. The more chaotic, the better.
Dig in & embrace the madness – These aren’t flavors you forget easily.
Film it or it didn’t happen – Post your reaction on Instagram or TikTok using #DipIntoChaos, tagging @noon_uae and @wingstopuae.
Vote for your favorite – Scan the QR code inside your box to cast your choice.
Win BIG – The five most creative and chaotic videos will score major prizes, including an iPhone, iPad, Apple Watch, AirPods, and headphones.
Why Everyone’s Talking About It?
“Dip Into Chaos” is the first box concept of its kind in the UAE, a playful, bold take on food culture that leans into TikTok trends, viral taste tests, and outrageous flavour experimentation. The packaging alone is built to be photographed, shared, and talked about. This is food as entertainment, designed for a generation that wants its meals as thrilling as its social feeds.
From influencer reviews to everyday foodies documenting their first Pink Sprinkle Drip encounter, Wingstop and Noon Food are betting on the power of community-driven flavour. And with the UAE’s food lovers deciding which dip earns a permanent menu spot, it’s as much your campaign as it is theirs.
Mark your calendars
This chaos won’t last forever. Order exclusively from Wingstop on the Noon Food app starting August 7th until August 16th and get ready to dip, vote, post, and possibly walk away with some of the hottest tech prizes out there.
No rules, no limits- just pure, delicious chaos.
#DipIntoChaos #noonFoodxWingstop @noon_uae @wingstopuae
