Dubai doesn’t just follow trends—it sets them. In 2025, the city is buzzing with viral buys and hard-to-find items that everyone wants their hands on. Be it a rare Labubu toy or the latest designer chocolate, these are the most talked-about things right now, flying off shelves, flooding TikTok feeds, and sparking local buzz from JBR to Jumeirah.
Here’s a round-up of the most sought-after things trending in Dubai this year.
1. Labubu dolls are having a moment in Dubai
Walk into any Pop Mart outlet or scroll through local resale pages, and you’ll see them—Labubu dolls. These quirky little characters have fast become one of Dubai’s most hunted collectables. The craze started late last year, but 2025 has taken it up a notch. The Forest Night, Skull Panda and Space Molly editions are flying off the shelves. Limited-edition blind boxes are selling out within hours, with collectors queuing up at malls before stores open.
The appeal lies in their mystery and rarity. Each figure is hidden inside sealed packaging, making every unboxing a gamble—one that many Dubai residents are happily hooked on.
2. Chocolate just got a luxurious upgrade
Dubai’s love affair with chocolate is reaching new heights. While traditional bars still have their place, there’s been a clear shift towards gourmet, high-end treats. Galaxy Fusions, a premium line-up from a household brand, now features bold flavour pairings like pink ruby with almond flakes and sea salt dark cocoa. They’re flying off supermarket shelves.
At the same time, boutique chocolate houses around the city are launching velvet-textured bonbons, pistachio ganache cubes and edible gold-dusted pralines, designed not just to be eaten—but gifted, photographed and celebrated.
3. Lava croissants are the new food obsession
If you’re still ordering plain almond croissants in 2025, you’re missing out. The lava croissant is the star of Dubai’s bakery scene. These are no ordinary pastries. They come stuffed with warm, rich fillings like saffron custard, dark chocolate, pistachio cream or Lotus Biscoff, and they sell out daily across popular cafés.
Locals are queueing up at spots like Al Wasl and Jumeirah for their morning fix. It’s not just a pastry—it’s a mini event.
4. Custom jewellery is now everyone’s go-to gift
Gone are the days of generic gifts. In Dubai, custom-made jewellery—particularly Arabic name bracelets and calligraphy rings—has taken over birthdays, Eid celebrations and engagement surprises. Jewellery brands and small local businesses alike are offering engraving options in Arabic, English and even emoji-style designs.
There’s a sense of personalisation in every piece, which has made this trend incredibly popular among both Emirati and expat communities. Whether you want something minimal or bold, it’s now easier than ever to own (or gift) something that feels uniquely you.
4. Ice bath coffee and saffron chai are taking over café menus
Dubai’s café culture is constantly evolving, but this year it’s the cold brews and chai variations stealing the spotlight. Ice bath coffee has become the latest caffeine sensation—flash-chilled to lock in flavour without bitterness. You’ll often see iced cups served with dramatic presentation, sometimes even poured tableside into smoky glassware.
Meanwhile, saffron-infused karak chai is having its moment too. Combining a local favourite with a luxurious twist, this aromatic blend is becoming a staple in newer cafés aiming for something familiar but elevated.
These aren’t just drinks—they’ve become lifestyle statements, with café-goers often returning daily for their fix.
5. AI beauty tools are revolutionising skincare routines
Shopping for beauty in Dubai is no longer limited to trying on lipsticks or testing hand creams. AI-powered beauty stations are becoming more common in major malls, helping users scan their face, analyse skin concerns, and suggest tailored product routines on the spot.
The experience feels almost clinical in its accuracy—minus the waiting room. Tools can detect hydration levels, pore size, and even pigmentation depth. It’s futuristic, yes—but incredibly functional for a city that takes beauty seriously.
6. Crystal bottles and sage bundles in every home
The wellness wave has hit home decor too. Crystal-infused water bottles—promising to charge your water with healing properties—are showing up across yoga studios, co-working desks and even on dinner tables. Paired with sage bundles, essential oils and mini Himalayan salt lamps, these products are giving Dubai homes a new-age vibe without sacrificing style.
7. Neon décor and LED name signs are everywhere
If you’ve noticed more pink glows, “Good Vibes Only” signs or personalised LED name lights in homes across Dubai—it’s not a coincidence. Neon art is now a full-blown design trend, thanks in part to gaming culture and social media influencers. Locals are ordering custom signage for bedrooms, beauty salons, café corners, and even cars.
The vibrant pop of colour and playful text adds personality, especially in rental spaces where customisation options are otherwise limited.
Dubai’s trends reflect a lifestyle in motion
The things trending in Dubai in 2025 reveal a lot about the city’s pace, style, and cultural blend. People here are curious, fast-moving and always ready to try something new—whether it’s the latest designer chocolate, a mysterious collectable toy or a skincare device that talks back.
And in a city that never slows down, these trends aren’t just fads. They’re touchpoints of a lifestyle that mixes innovation, tradition and a constant craving for quality and uniqueness.
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