Dubai’s love affair with coffee just got a luxurious new chapter. Julith, the city’s homegrown specialty coffee brand, is set to pour the world’s most expensive brew — Nido 7 Geisha, priced at AED 3,600 per cup. This isn’t just another caffeine fix; it’s an experience built on rarity, craftsmanship, and Dubai’s growing reputation for high-end taste.
A Coffee Worth Its Weight in Gold
The story of Nido 7 Geisha begins in Panama, where it’s cultivated under strict, micro-lot conditions that make each bean a treasure. Scoring a record-breaking 98 points at the prestigious Best of Panama competition, it outperformed every coffee before it. Experts called it near-perfect, with six international judges awarding it a flawless 100-point score.
Julith made headlines earlier this year after winning the bid for a 20-kilogram lot of Nido 7 Geisha for over AED 2.2 million, setting a new global record for coffee auctions. Only 20 kilograms exist in the entire world, making each gram of this roast a rare luxury. Naturally, a small portion of it has been reserved for the Dubai Royal Family.
The Panama Geisha Experience
Julith will offer coffee enthusiasts the Panama Geisha Experience, a private tasting designed for up to four guests. It’s a journey that takes visitors from the mountains of Panama to the heart of Dubai, tracing the bean’s origins, roasting process, and hand-poured brewing ritual.
The experience centres around the V60 pour-over method, chosen for its ability to highlight Nido 7 Geisha’s intricate notes — floral aromas, vibrant acidity, and layers of sweetness that evolve with every sip. Each cup is served simply and respectfully, without gimmicks or gold leaf, staying true to the bean’s authentic taste.
Beyond a Price Tag
To some, AED 3,600 for a cup of coffee might seem extravagant. But this isn’t about extravagance, it’s about precision and artistry. Nido 7 Geisha represents decades of agricultural innovation, careful processing, and the pursuit of perfection in every roast.
Julith doesn’t see this coffee as a marketing stunt. The brand has positioned it as a collector’s piece — comparable to a vintage champagne or rare wine. For coffee lovers, it’s a chance to taste craftsmanship at its peak. For Dubai, it’s another milestone cementing its place on the global specialty coffee map.
Dubai’s Place in the Global Coffee Scene
Dubai’s coffee scene has evolved rapidly, becoming one of the most dynamic in the Middle East. Local roasters like Julith, Archer’s Coffee, and The Espresso Lab have been winning international acclaim for their precision and creativity. With Nido 7 Geisha’s debut, Dubai isn’t just keeping up — it’s leading.
The launch also reflects the city’s appetite for exclusive, once-in-a-lifetime experiences. From fine dining to luxury retail, Dubai knows how to turn moments into milestones — and this coffee launch fits perfectly into that narrative.
The Taste of Rarity
Each sip of Nido 7 Geisha tells a story. Expect delicate jasmine-like florals, a smooth honey finish, and a complexity that lingers. Every cup is brewed to order, ensuring the bean’s full potential is unlocked. The result is less about caffeine and more about connection — to the land, the process, and the moment itself.
For those lucky enough to secure a seat at Julith’s Panama Geisha Experience, this is more than coffee; it’s an encounter with history in a cup. Availability will be extremely limited, and reservations are expected to fill quickly once bookings open on November 1.
A Defining Moment for Dubai
Julith’s success in acquiring and brewing Nido 7 Geisha isn’t just a brand achievement — it’s a moment that places Dubai firmly in the global spotlight for coffee excellence. As luxury experiences continue to evolve, the city once again proves that innovation and indulgence can blend beautifully in every industry, even one as everyday as coffee.
So, whether you’re a connoisseur or simply curious, this might be your once-in-a-lifetime sip.
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