Bollywood Superstar Shah Rukh Khan’s son Aryan Khan has unfurled the flag of success in the world of direction and luxury fashion. His brainchild, D’YAVOL X, has set the fashion world ablaze with its debut collection that hit the shelves on April 30th. The lightning-fast sales that saw the collection sell out within minutes of its release were not unexpected. However, the lofty price tags adorning the exquisite garments left a bitter aftertaste for some.
Amidst the flurry of hot commodities, the ones that truly sizzled were the jackets bearing the autograph of the one and only SRK. These jackets were priced at an exorbitant Rs 200,000 per piece and yet, they were snatched up in a frenzy. The description of the jacket was nothing short of awe-inspiring – “Crafted from the finest grade of Australian lamb leather, embellished with a chic hoodie and adorned with our iconic red X, this is the jacket of the alpha wolf.”
But that wasn’t all. The fans also had their eyes set on the T-shirts that were priced at a staggering Rs 24,000. Not even Alia Bhatt could resist promoting the Donald Duck tee. The description of the T-shirt was equally impressive – “Revolutionizing the plain white t-shirt game, this is a blend of extravagant fabric and funky imagery. Made for comfort, tailored for the audacious.”
. @aliaa08 wearing #DyavolX congratulates #AryanKhan and @iamsrk and is super excited for the drop tomorrow, just like the rest of us??#DyavolXApril30 #ShahRuhKhan #AliaBhatt pic.twitter.com/mszMG0SjbH
— Shah Rukh Khan Universe Fan Club (@SRKUniverse) April 29, 2023
While the brand might have received a lot of appreciation from the fashion realm, it didn’t go well with the netizens. The collective voice of netizens echoed through the Twittersphere, expressing their dismay and astonishment at the exorbitant price tags attached to the products.
Have a look at what the netizens have to say
#AskSRK #DyavolX @iamsrk Bhaai it’s in my cart but this is definitely not street wear it’s like Jannat wear normal people wont be abel to afford it. Waise jacket main gold Wold hai kia bhai .. surprise surprise !! pic.twitter.com/2yKioTDHZD
— imjustYP (@yasin09396070) April 30, 2023
Hello #ShahRukhKhan? yeh installment me khareed skate hain kya ??? ???@iamsrk #AryanKhan #DyavolXApril30 #DyavolX pic.twitter.com/IwaZeHuyJM
— RohitReacts (@RohitReacts91) April 30, 2023
500rs me dena hai toh do bhaiya @iamsrk warna jane do ? #DyavolX pic.twitter.com/p8gwoAaF4T
— Cheemrag (@itxcheemrag) April 30, 2023
To learn more about Aryan Khan’s brand read: Aryan Khan Steps Into Direction, Ropes In Father SRK For His Debut Commercial
On the work front, As Aryan Khan charts his course in the entertainment industry, he sets his sights on a new horizon – directing. With his upcoming web show, ‘Stardom’, he steps into the director’s chair for the very first time. Produced by Red Chillies Entertainment, the show is poised to commence filming later this year, marking a new chapter in Aryan’s creative journey.
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