In July 2025, Shama Perfumes, a distinguished name in the artisanal fragrance industry, unveiled its flagship boutique at Marina Mall in Abu Dhabi, marking a significant milestone in the brand’s rich 50-year history. This new location represents Shama’s first venture into the UAE and its third boutique in the Gulf Cooperation Council (GCC) region, following successful launches in Oman and Qatar. The boutique’s opening is a celebration of heritage, craftsmanship, and the cultural significance of scent in the Arab world.
A Heritage of Excellence in Fragrance
Founded in Mumbai, Shama Perfumes has been a beacon of traditional Indian perfumery for over five decades. The brand, now under the stewardship of the third generation of the Shama family, combines time-honored techniques with modern Arabian elegance. Mr. Salim Umar Shama, the second-generation custodian of the brand, has played a pivotal role in nurturing the legacy that has earned Shama its esteemed reputation in the fragrance market.
The essence of Shama Perfumes lies in its commitment to authenticity and luxury. Mr. Salman Salim Shama, the current Managing Director, is dedicated to carrying forward his father’s vision of sincerity and exceptional service. “Opening our doors in Abu Dhabi is more than just an expansion; it is a testament to our respect for this region and its appreciation for high-quality, handpicked Oudh and perfumes,” he stated.
The Boutique Experience: A Sensory Delight
The newly inaugurated boutique in Marina Mall offers more than mere retail; it is envisioned as an immersive olfactory experience. Designed with an aesthetic that reflects regional architecture and Indian artistry, the boutique invites visitors to explore the rich world of scents through personalized consultations. Guests can engage in bespoke gifting experiences, traditional calligraphy, and elegant packaging that incorporates heritage fabrics and tassels.
During the opening event, attendees were treated to a sensory journey, complete with a curated tea station, guided scent styling, and live box painting by an artist, creating an atmosphere that celebrates the artistry behind fragrance creation. This unique approach to customer engagement sets Shama apart in a competitive market dominated by mass-produced options.
The Importance of Fragrance in Arab Culture
Fragrance is deeply woven into the cultural fabric of the Arab world. It is not merely an accessory but a vital part of identity and tradition. In this context, Shama Perfumes aims to deliver a scent journey that resonates with modern Arab consumers while honoring the rich heritage of perfumery. Salman Shama aptly stated, “The Gulf is where fragrance is not just worn, but lived. Shama belongs here, and we are here to stay.”
This sentiment underscores the brand’s commitment to providing scents that are not only luxurious but also rich in storytelling and cultural depth. With the new Abu Dhabi boutique, Shama Perfumes is poised to enhance the fragrance landscape in the UAE, offering a refreshing alternative to synthetic scents that often flood the market.
A Diverse Collection of Iconic Scents
Shama Perfumes boasts an impressive selection of fragrances that embody the brand’s dedication to craftsmanship. Key collections available at the new boutique include Dehn Al Oud, the Royal Mirage Collection, Al Jild, and Khashab Al Oud, each reflecting the unique blend of heritage and modern sophistication that defines Shama. These scents are crafted from high-quality ingredients, ensuring that each fragrance tells a story of luxury and authenticity.
Commitment to Sustainable and Ethical Practices
In an era where consumers are increasingly aware of sustainability, Shama Perfumes is committed to ethical sourcing and sustainable practices. By focusing on handmade oils and rare ouds, the brand not only preserves traditional methods of scent creation but also supports local communities involved in the harvesting of these precious resources. This commitment to sustainability resonates with consumers who seek authenticity and quality in the products they choose.
A Bright Future for Shama Perfumes
The launch of the Abu Dhabi flagship boutique marks a new chapter in Shama Perfumes’ illustrious history. As the brand continues to expand its footprint across the GCC, it remains dedicated to preserving the art of traditional perfumery while embracing modern sensibilities. The new location in Marina Mall not only strengthens Shama’s presence in the region but also reaffirms its commitment to providing a luxurious, immersive experience for fragrance enthusiasts.
As Shama Perfumes embarks on this exciting journey in Abu Dhabi, it invites consumers to explore the world of artisanal fragrances, celebrating the beauty of heritage, craftsmanship, and elegance in every bottle. This is more than just a retail space; it is a haven for those who appreciate the finer things in life—a true testament to the enduring legacy of Shama Perfumes.
