Majid Al Futtaim Unveils SAVA: Revolutionizing Discount Retail in the UAE

Dubai, UAE – October 22, 2025: Majid Al Futtaim, the name behind some of the region’s most trusted retail experiences, has officially launched SAVA, a new homegrown discount retailer built for today’s value-driven shopper.

Promising “Simply Unbeatable Value,” SAVA brings together quality, affordability, and convenience in a modern, easy-to-navigate store format that redefines the discount shopping experience in the UAE.

A New Era of Smart Shopping

As living costs continue to rise globally, UAE families are increasingly seeking smarter ways to shop. SAVA is Majid Al Futtaim’s direct response — a concept tailored for value-conscious households who refuse to compromise on quality.

Each store will feature over 1,600 curated products, ranging from everyday essentials to exclusive in-house items, along with 160 new offers every week. The brand’s vision is clear: help shoppers stretch their dirhams further while maintaining the high standards they expect from one of the region’s most trusted retail names.

“SAVA represents a refounding moment for Majid Al Futtaim’s retail journey,” said a company spokesperson. “We’re introducing a new kind of grocery store — one that puts value, quality, and convenience at the heart of everything we do. Our goal is to make life simpler, better, and more affordable for every customer who walks through our doors.”

Proudly Emirati — Built for the Community

Unlike typical discount chains imported from abroad, SAVA is the UAE’s first Emirati-born modern discount retailer, proudly designed, owned, and operated by Majid Al Futtaim. The brand underscores the company’s mission of care for communities and its continued investment in the UAE’s retail landscape.

With decades of experience and a deep understanding of local shopping habits, Majid Al Futtaim has leveraged its private-label expertise and operational scale to create a brand that feels both familiar and forward-thinking.

Flagship Launch in Deira and JBR

The flagship SAVA store officially opened today in Deira – Al Muteena, bringing a fresh, modern shopping experience to one of Dubai’s most iconic districts. A second branch has also opened at Murjan Tower in Jumeirah Beach Residences (JBR), marking the start of an ambitious expansion plan.

To celebrate the launch, the first 50 customers at each location will receive exclusive prizes and gifts, setting a festive tone for what’s expected to become a new favorite among everyday shoppers.

• Deira – Al Muteena: Grand opening festivities from 11:00 AM

• JBR – Murjan Tower: Doors open to customers from 9:30 AM

Two more SAVA stores are set to open this week, with a total of 10 locations across the UAE expected by year-end.

Redefining Value for the Modern UAE Shopper

SAVA’s entry marks more than a retail expansion — it represents a shift in how the UAE views discount shopping. The focus isn’t on low prices alone, but on delivering a streamlined, modern, and enjoyable experience that meets the standards of today’s busy, tech-savvy consumers.

From thoughtfully designed aisles to clear pricing and local product sourcing, every detail reflects a commitment to both value and quality — a combination that has long defined Majid Al Futtaim’s success across its portfolio of Carrefour, VOX Cinemas, and Mall of the Emirates.

With SAVA, Majid Al Futtaim has created something distinctly Emirati yet globally competitive — a modern discount retailer that gives UAE residents a smarter way to shop without compromise.

As the brand expands nationwide, one thing is clear: SAVA is here to make value feel premium.