Saudi Arabia has officially announced the launch of SEVEN AlHamra, a large-scale indoor entertainment destination set to open in Riyadh by mid-2026. Developed by Saudi Entertainment Ventures (SEVEN), the project is part of the Kingdom’s long-term push to expand leisure, lifestyle, and tourism offerings under Vision 2030.
For anyone familiar with Dubai’s entertainment scene, the idea will sound instantly relatable. Think climate-controlled attractions, flexible entry options, and multiple experiences in one location. SEVEN AlHamra is designed for year-round visits, regardless of weather, making it especially appealing in a region where summer heat often limits outdoor plans.
Located in East Riyadh, the destination will house 14 different entertainment concepts, all under one roof. It is not a traditional theme park. Instead, it works more like a curated entertainment hub where visitors choose how they spend their time.
A massive indoor destination built for choice
SEVEN AlHamra will cover an impressive 168,000 square metres, making it one of the largest indoor entertainment spaces in the region. The venue will be divided into 10 independent zones, each offering a different type of experience.
One of the biggest advantages is flexibility. Visitors won’t be locked into an all-day ticket. Each zone operates separately, allowing people to visit for a single activity or mix and match across multiple visits. This model has worked well in Dubai, where residents often prefer short, focused outings over full-day attractions.
The destination is aimed at families, teenagers, young adults, and tourists. In short, everyone has something to do, whether they’re looking for thrills, learning-based activities, or relaxed entertainment.
Transformers experience leads the lineup
The standout attraction at SEVEN AlHamra is the Transformers Experience. Designed as a fully immersive zone, it brings the popular franchise to life with advanced rides, themed environments, exclusive merchandise, and food concepts inspired by the Transformers universe.
This experience is built for impact. Expect fast-paced visuals, large-scale installations, and a cinematic feel throughout. It’s clearly aimed at older kids, teens, and adults who enjoy high-energy attractions and branded entertainment.
For regional audiences used to franchise-based attractions in Dubai, this signals Saudi Arabia’s growing confidence in delivering globally competitive entertainment concepts.
Indoor Ferris wheel and edutainment for families
One of the more surprising highlights is Riyadh’s indoor Ferris wheel, which will rise 22 metres high. The ride offers panoramic 360-degree views, all within an air-conditioned space. It’s a practical idea that fits well with the region’s climate and indoor lifestyle trends.
Families will also find value in Discovery Adventures, an edutainment zone developed with Warner Bros. Discovery. Spanning 3,000 square metres, the space blends interactive play with educational content. Children can learn through hands-on activities, while parents feel confident the experience goes beyond pure entertainment.
Edutainment spaces have proven popular across the UAE, especially during school holidays, and SEVEN AlHamra seems to be tapping into the same demand.
Action-packed experiences for thrill seekers
SEVEN AlHamra leans heavily into action-based entertainment. The indoor surf zone uses FlowRider technology to recreate wave action without the need for outdoor conditions. It offers a surf-style experience without the heat, making it accessible year-round.
Adventure continues with Clip ‘n Climb, a colourful climbing zone designed for quick challenges and repeat play. There’s also indoor skydiving, housed inside a 12-metre-high wind tunnel. The experience caters to both beginners and experienced flyers, making it inclusive while still delivering an adrenaline rush.
These attractions reflect a growing regional preference for controlled adventure experiences, similar to those already popular in Dubai’s indoor activity parks.
Karting, cinema, and live entertainment
Beyond rides and adventure zones, SEVEN AlHamra also focuses on social and lifestyle entertainment. The bowling experience will feature tech-enhanced lanes, in-game avatars, and curated food options, turning a simple game into a full evening out.
Motorsport fans will be drawn to the Formula E karting experience, described as the world’s first of its kind. Linked to the electric racing series, it aligns with Saudi Arabia’s growing role in global motorsport and innovation.
Film lovers can look forward to a luxury cinema by AMC Cinemas, offering premium seating and an elevated movie-going experience. Rounding out the destination is a multi-purpose live venue, built to host concerts, performances, and large-scale events.
SEVEN AlHamra: 14 entertainment projects
SEVEN AlHamra is one of 14 entertainment projects planned across Saudi Arabia by SEVEN. Together, these developments mark a clear shift in how the Kingdom approaches leisure and lifestyle.
For Dubai and UAE residents, the project adds another reason to consider Riyadh as a short-break destination. With improving connectivity, new hotels, and a growing entertainment calendar, Saudi Arabia is positioning itself as a serious player in regional tourism.
What happens next?
SEVEN AlHamra is expected to open in mid-2026, with more details on ticket pricing, operating hours, and attraction-specific announcements likely to follow. If delivered as planned, it could set a new standard for indoor entertainment destinations in the Middle East.
It doesn’t aim to replace theme parks. Instead, it offers variety, comfort, and flexibility. For today’s audiences, that combination matters.
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