As global attention converges on COP28 to address climate action, Puck, a prominent brand under Arla Foods, proudly announces the launch of its innovative ‘Your Creativity, Infinite Possibilities’ sustainability campaign. Aimed at promoting responsible consumption and production, this initiative encourages households in the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), and Oman to embrace sustainable practices through the creative reuse of glass jars.
Aligning with Global Sustainability Goals
The sustainability campaign perfectly aligns with the 12th United Nations Sustainable Development Goal, focusing on responsible consumption and production. This resonates powerfully with the visionary goals of the UAE and Saudi Arabia, both committed to eliminating landfill waste by 2030.
Collaborative Efforts with Key Partners
In collaboration with the UAE Ministry of Climate Change and Environment (MOCCAE) and regional retail partners, Puck seeks to catalyze everyday upcycling habits. This collaborative effort aims to contribute to reducing food waste and promoting sustainable living practices.
Overcoming Glass Recyclability Challenges
Acknowledging the limited glass recyclability in the MENA region, Puck urges consumers to discover innovative ways to repurpose their glass jars. With COP28 steering towards a dramatic course correction for climate issues, Puck’s commitment to sustainable practices takes center stage.
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Puck’s Mission for a Greener Future
Yahia Adel Z AlSharif, Head of Category at Arla Foods, underscores the brand’s role in inspiring consumers to reuse jars, emphasizing the critical role businesses play in global climate initiatives. Puck’s campaign echoes MOCCAE’s commitment to tangible changes in consumer habits, aligning with the COP28 agenda.
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Unlocking Creative Possibilities
As part of its mission, it provides a wealth of upcycling ideas through its website and social media channels. From decorative items to planters and food containers, consumers are invited to explore a world of limitless possibilities, contributing to a Stronger Planet and enabling Stronger People.
Extensive Awareness Campaign
Commencing this week, Puck actively spearheads an extensive campaign in stores across KSA, UAE, and Oman. Vibrant activations, compelling in-store communication, and exclusive promotional packs are designed to drive widespread awareness for sustainable living.
Embrace Sustainability with Puck
Join Puck on this transformative journey towards sustainable living. Visit Puck’s official website for more information on the campaign and to unlock your creativity for a greener future.
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