Primark Dubai second store opening date confirmed at City Centre Mirdif

Dubai’s retail scene is moving quickly, and Primark is right at the centre of it. After a packed launch at Dubai Mall, the brand has now confirmed the opening date for its second Dubai store at City Centre Mirdif — and it’s happening sooner than expected.

For shoppers who love affordable fashion, this expansion means easier access, shorter queues, and more chances to grab those viral deals.

Second Primark Dubai store opening date revealed

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Dubai’s second Primark branch is officially set to open on Thursday, April 9, at City Centre Mirdif.

The first store, which launched at Dubai Mall on March 26, saw thousands of visitors over its opening weekend. Long queues and fully packed aisles made it clear — Dubai had been waiting for this.

Now, with the Mirdif location opening within weeks, the brand is quickly scaling up to meet demand across different parts of the city.

This also makes it more convenient for residents in areas like Mirdif, International City, and Sharjah, who may have found Dubai Mall slightly out of the way.

A third Dubai store is already in the pipeline

Primark’s UAE expansion is far from over. A third store is already confirmed and will open at Mall of the Emirates in May, although the exact date is yet to be announced.

This aggressive rollout was first revealed by Alshaya Group CEO John Hadden earlier this year, confirming that Dubai would host three stores across its top malls.

This strategy is clearly designed to cover key shopping zones:

• Downtown Dubai (Dubai Mall)
• Residential communities (Mirdif)
• Tourist and lifestyle hub (Mall of the Emirates)

For regular shoppers, it means less travel and more accessibility — something that matters in a city where convenience drives retail success.

What shoppers can expect inside Primark Dubai?

Primark isn’t just another fashion store — it’s more of an experience. The stores are known for their wide layout, endless racks, and a mix of products that go beyond clothing.

Shoppers can expect:

• Affordable fashion for men, women, and kids
• Beauty essentials and skincare basics
• Homeware, including bedding and décor
• Accessories, footwear, and seasonal items

From casual basics to trend-driven pieces, the idea is simple — everything under one roof at prices that feel surprisingly low for Dubai.

The Dubai Mall store already gave a glimpse of what’s inside, with shoppers picking up everything from graphic tees to home essentials in a single visit.

Prices remain a major attraction in Dubai

One of the biggest concerns before launch was pricing — would Primark still be affordable in Dubai?

The answer is yes.

The brand has confirmed that its UAE pricing strategy will stay close to its international positioning. That includes:

• Jeans starting from around AED 50
• Basic T-shirts from AED 15
• Accessories and footwear at budget-friendly rates

In a city known for premium retail, this price point stands out. It fills a gap between fast fashion and value shopping, making it appealing to students, families, and budget-conscious residents.

This also explains the strong opening response — shoppers in Dubai are always looking for value without compromising on style.

From Dublin to Dubai: How Primark grew globally

Primark’s journey started in Dublin, Ireland, where it originally launched under the name Penney’s over five decades ago.

Today, the brand operates more than 470 stores across 17 countries, including Europe and the United States.

Its success comes from a simple formula:

• Trend-led designs
• High product variety
• Consistently low pricing

The Middle East expansion began with its first regional store in Kuwait at The Avenues Mall. Dubai is now the next major step, and clearly one of the most important markets for its growth.

Primark’s expansion is impactful for Dubai shoppers

Dubai’s retail market is highly competitive, with global brands constantly entering the region. But Primark’s arrival stands out for one key reason — accessibility.

Not every shopper is looking for luxury. Many want:

• Everyday fashion at reasonable prices
• Variety in one place
• A relaxed shopping experience

Primark delivers on all three.

Its presence also adds balance to Dubai’s retail mix, sitting comfortably between high-end malls and discount outlets.

Primark’s second Dubai store opening at City Centre Mirdif on April 9 marks another big step in its regional expansion. With a third store already on the way, it’s clear the brand is here to stay — and grow.

For shoppers, this means more convenience, better access, and the same budget-friendly prices that made Primark popular worldwide.

www.primark.ae

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