POCO Unleashes Cutting-Edge Smartphones for Gen Z in 2024

POCO, the tech brand beloved by Gen Z enthusiasts, has kicked off 2024 with a bang, unveiling two upgraded X-series devices and a new M-series model. These releases aim to redefine the midrange smartphone market by providing flagship-level technology, aesthetics, and performance at affordable prices. The POCO X6 Pro, POCO X6, and POCO M6 Pro are set to captivate the market, promising an immersive digital experience for users.

POCO X6 Pro: Power Unleashed for Hardcore Gamers

For the hardcore gamers, POCO introduces the X6 Pro, a gaming powerhouse equipped with a Dimensity 8300-Ultra chipset, up to 12GB of RAM, and a staggering 512GB of storage. Achieving an impressive AnTuTu benchmark score of 1,464,228, the X6 Pro ensures unparalleled gaming performance. The 6.67″ CrystalRes Flow AMOLED screen with ultra-slim bezels and a 94% screen-to-body ratio delivers a modern aesthetic.

Collaborating with MediaTek optimizes the chipset for adaptive gaming, fast connectivity, and low-power savings. The device’s 64MP triple camera, featuring OIS and Motion capture, caters to dynamic content creators, seamlessly blending cutting-edge hardware with innovative camera features.

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POCO X6: Redefining Midrange Excellence

The X6, like its Pro counterpart, elevates user experience with upgraded display and camera features. Sporting the Snapdragon 7s Gen 2, it features 4nm technology for fast and robust performance with great power efficiency. Weighing just 181 grams, the device is equipped with a substantial 5100mAh battery supporting 67W turbocharging, enabling a full charge in 44 minutes.

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With a 64MP main camera, an 8MP ultra-wide lens, and a 2MP micro camera, the X6 caters to those valuing screen real estate and content creators sharing high-resolution content. Creative tools such as retro and scenery filters empower users to craft memorable social media posts.

POCO M6 Pro: Immersive Entertainment at a Midrange Price

Standing out in the midrange category, the M6 Pro features a first-in-series 120Hz Flow AMOLED display with ultra-thin bezels, delivering immersive and eye-friendly viewing. The flagship-level camera setup includes an upgraded 64MP triple camera with inbuilt OIS and EIS. The powerful Helio G99-Ultra chipset and expanded memory and storage (up to 12GB RAM and 512GB ROM) make it ideal for young users seeking on-the-go entertainment.

A notable addition is the first-in-series 67W turbocharging, ensuring quick power-ups for users on the go, whether heading to work, studying, or enjoying a night out.

Product Availability in the UAE

The POCO X6 Pro will be available in Black and Yellow, with a single variant of 12GB+512GB starting at 1349 AED. The POCO X6 will come in Black and Blue, featuring a 12GB+256GB variant starting at 999 AED. The POCO M6 Pro, offered in Black, Blue, and Purple, will come in a 12GB+512GB variant, starting at 899 AED. The lineup will be accessible through Xiaomi’s official sales channels starting from January 11th.

POCO’s 2024 offerings promise to empower users with premium performance, innovative features, and affordable prices. Stay tuned for the official release and immerse yourself in the next level of smartphone technology.

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