Dubai is set to welcome another world-class beach club as the renowned Novikov brand expands its presence in the city. Novikov Beach Club will open at Gran Meliá Dubai in Port de La Mer in 2026, offering an exclusive beachfront experience with a fusion of Mediterranean and Asian flavors.
A New Standard in Beachfront Luxury
Novikov Beach Club positions itself as a premier lifestyle destination in Dubai. Designed to provide a sophisticated yet relaxed atmosphere, the venue will feature a stylish lounge, luxurious day beds, and a pool with panoramic views of the marina. Guests can also enjoy direct access to a private beachfront, making it an ideal spot for both daytime relaxation and vibrant nightlife.
The menu at Novikov Beach Club will stay true to the brand’s signature culinary style, blending Mediterranean and Asian influences to create a diverse selection of dishes. Fresh seafood, premium ingredients, and innovative flavors make the dining experience a standout in Dubai’s competitive F&B scene.
Gran Meliá Dubai: A New Landmark in Luxury
Gran Meliá Dubai, the host venue for Novikov Beach Club, is set to redefine luxury hospitality in the city. The five-star resort will feature 380 elegantly designed rooms and suites with stunning views of the Arabian Gulf and Dubai’s skyline.
Guests at the hotel will have access to world-class facilities, including a state-of-the-art wellness center with a gym and spa, multiple swimming pools, a private beach, and an array of high-end restaurants and bars. The resort’s architecture and interiors, designed by MOMA International, promise a blend of modern sophistication and timeless elegance.
Dubai’s Expanding Luxury Dining and Beach Club Scene
Novikov Beach Club will be part of an elite lineup of lifestyle and F&B destinations at Gran Meliá Dubai. One of the highly anticipated additions to the area is Zuma Dubai Beachhouse, a beachfront version of the renowned Zuma Dubai, set to open in 2025. This venue will feature a bar and lounge, day beds, a swimming pool, and a private 140-meter beachfront.
The Port de La Mer district is quickly becoming one of Dubai’s most sought-after coastal destinations. With Mediterranean-style design, a marina promenade, and luxury beach clubs, the area draws top hospitality names.
Novikov’s Global Presence
Novikov Beach Club marks another milestone for the internationally acclaimed Novikov brand. Since launching in Dubai with Novikov Café in 2022, the brand has continued to grow in the region. Novikov runs 300+ restaurants worldwide, with flagship spots in London, Beverly Hills, Miami, Moscow, Istanbul, and AlUla.
Novikov Beach Club builds on its reputation for high-end dining and experiential hospitality, offering an unparalleled blend of culinary excellence and luxury in Dubai.
Anticipation Grows for 2026 Opening
As Dubai’s hospitality scene evolves, Novikov Beach Club at Gran Meliá Dubai transforms the city’s beachfront dining and entertainment sector. With its stunning location, exquisite cuisine, and luxurious ambiance, it will be a must-visit destination for both residents and visitors.
Stay tuned for more updates as the grand opening approaches.
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