The world’s biggest YouTuber, Jimmy “MrBeast” Donaldson, is turning his viral energy into real-life entertainment. This November, he’s launching Beast Land, an immersive pop-up theme zone under Riyadh Season 2025.
Opening on November 13, 2025, Beast Land promises an action-packed world of games, rides, and challenges straight out of MrBeast’s hit videos, only this time, fans can step right into the chaos themselves.
For Dubai residents, who are used to blockbuster attractions and influencer-driven pop-ups, this new Gulf arrival is another reason to look toward Saudi Arabia for their next entertainment getaway.
Know about Beast Land
Beast Land is a limited-time entertainment zone inspired by MrBeast’s signature style, big challenges, bigger rewards, and a whole lot of fun. The attraction features more than a dozen rides and interactive games, all designed to capture the over-the-top excitement of his YouTube content.
Think obstacle courses that test your endurance, large-scale stunts, mystery prize walls, and immersive experiences built for sharing online. Visitors will also find exclusive Beast-branded merchandise and themed food stalls designed to keep energy levels high between games.
Organisers describe it as “a world where fans can live the MrBeast experience,” merging theme park thrills with the digital creator’s unique storytelling.
A regional entertainment milestone
Riyadh Season has become one of the Middle East’s most ambitious entertainment festivals — and hosting MrBeast marks a major step forward. Saudi Arabia continues to position itself as a global hub for entertainment, culture, and tourism under Vision 2030.
For Dubai residents, this development is significant. The GCC’s entertainment map is expanding fast, and Riyadh’s growing lineup of celebrity-driven experiences complements Dubai’s own calendar of mega-events like Global Village, Dubai Shopping Festival, and Expo City Dubai’s concerts.
This cross-border entertainment growth benefits everyone — from fans looking for weekend trips to brands investing in the region’s booming leisure economy.
Travellers should know before visiting Beast Land
If you’re considering making the trip from Dubai to Riyadh, here’s what to keep in mind:
- Opening date: Beast Land launches on November 13, 2025, as part of the wider Riyadh Season festivities.
- Duration: The attraction will run throughout the season, but being a limited-time pop-up, it’s best to visit early before tickets sell out.
- Tickets: Entry passes are available through Riyadh Season’s official channels. Expect different tiers — from standard entry to premium access for extra challenges or fast-track rides.
- Who it’s for: The experience is suitable for families, teens, and thrill-seekers. Given MrBeast’s massive global following, it’s also likely to attract influencers and creators from across the region.
- Travel time: Flights from Dubai to Riyadh take under two hours, making it a convenient weekend trip. For families, a short getaway could combine Beast Land with Riyadh’s dining and cultural zones.
- Accommodation: Hotels near the Riyadh Season grounds tend to fill up quickly during major events. Early bookings are highly recommended.
Dubai residents who already enjoy theme parks like IMG Worlds of Adventure or Motiongate Dubai will find Beast Land’s creator-led concept refreshingly unique — less traditional amusement park, more immersive entertainment show.
How the collaboration makes sense
For years, MrBeast has turned YouTube challenges into massive global events, blending philanthropy, adventure, and storytelling. His move into real-world entertainment is a natural progression, and launching it in the Gulf shows how central this region has become to global entertainment trends.
MrBeast’s presence at Riyadh Season also signals the region’s growing role in influencer culture. Just as Dubai has become a magnet for global creators and brand collaborations, Riyadh is fast catching up with large-scale partnerships and event innovation.
For Dubai audiences, this is part of a larger shift, where cities across the Gulf are competing to deliver unforgettable entertainment experiences that blend digital and physical worlds.
A cultural crossover moment for the Gulf
The arrival of Beast Land also highlights a growing cultural crossover between global creators and regional entertainment strategies. It’s not just about rides and attractions; it’s about storytelling, connection, and the shared excitement that defines modern pop culture.
Dubai, which has already hosted major creator meetups and immersive pop-ups, could soon see similar collaborations. As the Gulf becomes a playground for creative tourism, MrBeast’s arrival in Riyadh is a preview of what’s next for experiential entertainment in the region.
For those who love discovering something new before it goes global, this is one to watch.
The bigger picture
Beast Land isn’t just another attraction; it’s a statement of how entertainment is evolving in the Middle East. From Riyadh to Dubai, global creators are beginning to see the Gulf not just as a fan base, but as a destination.
For Dubai’s entertainment enthusiasts, this is an exciting time. Whether you plan to hop over to Riyadh for Beast Land or wait for similar experiences closer to home, it’s clear the region’s entertainment scene is levelling up fast.
Beast Land opens on November 13, 2025, as part of Riyadh Season. With high-energy games, immersive zones, and MrBeast’s signature surprises, it is expected to be a major highlight.
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