McDonald’s UAE has launched its 2026 Ramadan children’s book collection, bringing together reading, values, and giving in one simple initiative. The limited-edition books are now available across McDonald’s UAE restaurants and on the McDonald’s app for AED 5, with 100% of the proceeds donated to the Red Crescent Medical Centre in Sharjah.
For Dubai families, it’s a familiar Ramadan rhythm. You break your fast, head out for a late dinner, and pick up something small for the kids. This time, that small purchase does more than entertain. It supports healthcare for people who genuinely need it.
In a city where charity often happens on a big scale — major donation drives, mosque collections, community campaigns — this feels refreshingly simple. Buy a book. Teach a value. Help someone else.
Stories built around Ramadan values
The 2026 collection introduces four original stories created in partnership with authors Adel Hageb and Muhra Alsuwaidi. Each one focuses on a value that feels deeply connected to Ramadan life in the UAE — kindness, gratitude, forgiveness, empathy, and togetherness.
The titles include:
- The Boy with the Golden Heart – a story about compassion and selfless kindness
- The Forgiveness Tree – centred on forgiveness, care, and standing by one another
- The Gift of Gratitude – encouraging children to appreciate food and remember those less fortunate
- The Spring Game – a warm, playful story celebrating teamwork, empathy, and shared joy
These are not heavy moral lessons. They’re gentle stories. The kind children listen to before bed. The kind parents talk about over suhoor or after iftar.
In many Dubai homes, Ramadan evenings are slower. Less rushing. More sitting together. These books fit naturally into that pace. No screens. No noise. Just stories and conversation.
Where the money goes?
Every dirham from the book sales goes directly to the Red Crescent Medical Centre in Sharjah, supporting its medical programmes and essential healthcare services.
Dr Mohammad Salim Al Junaibi, Manager of the Center, said the initiative strengthens access to healthcare for patients who may otherwise struggle to receive proper treatment. The funding supports real services — not admin, not branding, not symbolic gestures.
This project is part of McDonald’s UAE’s ongoing partnership with the Emirates Red Crescent, one of the UAE’s most trusted humanitarian bodies.
For many residents, Emirates Red Crescent is a familiar name — seen during Ramadan campaigns, emergency appeals, and national charity initiatives. That trust matters. People know where their money is going.
This is not just charity for the sake of optics. It’s structured support, tied to real healthcare outcomes.
A campaign that is for real Dubai family life
Ramadan in Dubai is unique. The city doesn’t slow down completely, but it softens. Workdays shift. Evenings stretch longer. Families reconnect.
This initiative fits into that lifestyle naturally.
Parents don’t need to plan anything special. No separate donation platform, nor sign-ups or campaigns to follow. It’s just a book at the counter. A small choice. A simple habit.
And for children, that matters. Giving becomes normal. Not dramatic. Not forced. Just part of daily life.
Walid Fakih, CEO of McDonald’s UAE, said the collection aims to connect meaningful storytelling with real community impact, giving families a chance to support a cause that truly matters.
In a city like Dubai — where generosity is often public and large-scale — it’s these quiet initiatives that build long-term values.
The McDonald’s UAE Ramadan children’s book collection isn’t about marketing noise or big campaigns. It’s about small actions with real meaning.
For AED 5, families get thoughtful stories. Children learn values that matter. And healthcare services in Sharjah receive direct support.
It’s simple. It’s practical. And it feels right for Ramadan.
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