This Saturday, 1 November, adults can rediscover the joy of building at the Mattel Brick Shop pop-up event at Yas Mall in Abu Dhabi. Instead of the usual shopping spree, attendees get to roll up their sleeves, pick up tools (well, bricks), and build collector-worthy sets from the new collaboration with Hot Wheels—all designed for grown-ups who never stopped loving their toys.
The focus keyword “Mattel Brick Shop” appears naturally here and throughout the piece.
A build-day just for grown-ups
The event is aimed squarely at adult builders, with sessions at 11 am, 12 pm, 2 pm and 4 pm providing roughly an hour each to build, customise and show off your creation.
The sets on display are part of the Brick Shop x Hot Wheels collection and feature metal parts, custom decals and matching die-cast 1:64 cars—elements that push beyond standard hobby sets.
This pop-up, taking place in Abu Dhabi for the first time, offers a space where building meets culture—where adult collectors and hobbyists can meet, build and socialise.
What you’ll do and see
Upon arrival, you’ll enter a dedicated adult-builder zone where:
- Hands-on building sessions allow you to follow step-by-step instructions or add your own custom touches.
- The full Brick Shop x Hot Wheels line-up is displayed, giving you the chance to inspect the metal detailing, matching cars and premium build experience.
- You get to take your finished build home—and of course, capture some social-worthy shots of your work.
Given the one-day nature and limited slots, booking early or arriving at the opening is advisable.
Location: Yas Mall, Abu Dhabi.
Time slots: 11 am, 12 pm, 2 pm and 4 pm.
works for the UAE lifestyle
Abu Dhabi’s hobby- and collector scene has been growing. With major malls offering event spaces and a culture of premium leisure experiences, a mature build-to-event like this fits perfectly.
The Brick Shop line emphasises three build scales (1 :32 to 1 :12), metal components and customisation—a clear nod to adult hobbyists rather than standard toy buyers.
For those who remember assembling sets in their youth or now enjoy the discipline of model-building, this event offers a playful break from routine and a chance to indulge in a high-quality creative session.
Who should go—and how to maximise it
This pop-up will appeal to:
- Adults who love cars, collectors or hobby sets.
- Friends looking for an activity beyond dinner or coffee.
- Anyone in Abu Dhabi seeking a one-off creative outing with social share potential.
To get the best experience: - Arrive a bit early to secure your slot—first sessions may be less crowded.
- Wear comfortable clothes—building for an hour demands focus.
- Bring a camera or smartphone ready—you’ll want good photos of your creation.
- Explore Yas Mall afterwards; you’re already on-site, so why not extend the outing?
Why the Mattel Brick Shop line stands out
The Brick Shop brand was launched earlier this year expressly for adult builders. It blends big-piece counts, car-culture influences, and metal detailing to elevate the building experience.
The Hot Wheels collaboration introduces seven collector sets across three scales: Speed Series (1 :32), Elite Series (1 :16) and Premium Series (1 :12). Each set includes a matching die-cast car and premium finish.
In short, this is more than a toy—it’s a craft, display piece and creative session rolled into one.
For one Saturday in Abu Dhabi, you can trade your usual weekend routine for something different. The Mattel Brick Shop pop-up at Yas Mall invites you to build, customise, and claim a piece of car-culture infused into a premium hobby set.
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