Spearheading a strategic move, Lulu Group International’s shopping mall development and management arm, Line Investments & Property, has joined forces with Star Cinemas to establish a joint venture aimed at enhancing the cinematic landscape within the UAE and driving the Lulu Group cinema expansion in UAE. The collaboration was officially announced on Monday, marking a significant step in the Lulu Group cinema expansion UAE strategy, and is poised to bring about a substantial increase in cinema screens.
Lulu Group Cinema Expansion UAE Initiative: 22 New Screens Across Prominent Malls
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Presently, Star Cinemas boasts an impressive 76-screen operation, and through this strategic Lulu Group cinema expansion UAE initiative, an additional 22 new screens will soon grace the UAE’s entertainment scene. Among these additions, nine screens will find a home at Al Wahda Mall, while another three screens will be located at Al Raha Mall in Abu Dhabi, demonstrating Lulu Group’s dedication to its cinema expansion UAE vision. Moreover, six screens are planned for Al Foah Mall, and an additional four screens are earmarked for Barari Outlet Mall in Al Ain, solidifying the scope of the Lulu Group cinema expansion UAE project.
The driving force behind this endeavor, MA Ashraf Ali, Executive Director of Lulu Group International, emphasized the commitment to delivering unparalleled customer experiences and a diverse range of shopping and cinematic options that align with the Lulu Group cinema expansion UAE mission. “We are thrilled to join forces with Star Cinemas to spearhead the entertainment offerings within our malls,” he remarked. Ali’s vision aligns seamlessly with the joint venture’s objective of creating an immersive and captivating cinematic experience that raises the bar for entertainment standards for patrons seeking the Lulu Group cinema expansion UAE.
Ahmad Golchin, Chairman of Phars Film and Star Cinemas, expressed his enthusiasm for the collaboration, describing it as an exciting venture that marks the beginning of a journey towards the Lulu Group cinema expansion UAE. The joint venture will commence operations with the launch of 22 screens, with plans for further expansion including locations such as Dubai Silicon Oasis, Sharjah Central, and RAK Mall in Ras Al Khaimah, all integral to the Lulu Group cinema expansion UAE strategy. This expansion will not only solidify Star Cinemas’ position as the largest movie distributor in the Middle East but also elevate it to become the second-largest cinema operator in the UAE, embodying the spirit of the Lulu Group cinema expansion UAE vision.
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The signing ceremony, held at the Lulu Regional Office in Al Qusais, brought together key stakeholders, including MA Ashraf Ali, Ahmad Golchin, Satyajit Pendharkar (Chief Operating Officer of Star Cinemas), Wajeb Al Khoury (Director of Line Investment & Property), and Biju George (General Manager of Abu Dhabi region), underscoring the collaborative efforts driving the Lulu Group cinema expansion UAE project.
In addition to the expansion in Abu Dhabi, plans were unveiled for the opening of Star Cinemas in prominent malls such as Dubai Silicon Oasis Mall, Sharjah Central Mall, and RAK Mall, all essential components of the broader Lulu Group cinema expansion UAE initiative. These developments solidify the joint venture’s position as a formidable player in the UAE’s cinema landscape, positioned as the second-largest cinema operator in the country in terms of screen count, a significant achievement in the Lulu Group cinema expansion UAE strategy.
Overall, this strategic collaboration between Lulu Group International’s Line Investments & Property and Star Cinemas marks a significant milestone in the region’s entertainment industry, promising elevated cinematic experiences and a broader array of entertainment options for audiences across the UAE, in line with the Lulu Group cinema expansion UAE plan, and beyond.
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