In an exciting development for Dubai’s running community, New Balance, in collaboration with the Jumeirah Johns Running Club (JRCC), has announced a groundbreaking event known as LEVEL 7. Scheduled for October 18, 2025, at 7 PM, this unique vertical race invites runners to challenge themselves in an exhilarating ascent from the ground floor to the 7th floor of the Media One Hotel car park. This innovative event showcases New Balance’s commitment to fostering community engagement through sports while providing participants with an opportunity to win enviable prizes, including an all-expenses-paid race experience at the Doha Marathon 2026.
The Concept Behind LEVEL 7
LEVEL 7 is not just any ordinary race; it embodies New Balance’s ‘Run Your Way’ philosophy, which celebrates individuality in the running journey. The event is designed to accommodate runners of all levels, from seasoned athletes aiming for a podium finish to newcomers seeking personal milestones. Participants will race in heats of 25, ensuring a competitive yet inclusive atmosphere. This format allows for multiple chances to qualify for the finals, enhancing the excitement of the event.
Registration Details and Event Highlights
Runners can register for this thrilling experience at an affordable price of AED 70 through the dedicated event page on Hopa Sports. With registration now open, the anticipation is building among Dubai’s diverse community of fitness enthusiasts.
The race not only offers a physical challenge but also promises a celebration of achievement with exciting prizes. Winners in both male and female categories will receive a comprehensive Doha Marathon race package, which includes race bibs, flights, and accommodation, all courtesy of New Balance. Additional prizes will feature high-performance gear from New Balance and Oakley, as well as nutritious meals from Matter Nutrition, ensuring participants are well-supported throughout their journey.
After the race, participants can unwind at the P7 Arena afterparty, where a live DJ, refreshments, and a Community Wall await. This space will allow runners to share their experiences and accomplishments, further strengthening the bonds within the community.
The Impact of Community Events
Community events like LEVEL 7 play a critical role in enhancing the local running culture. They provide an opportunity for individuals to come together, set goals, and motivate each other in a supportive environment. By collaborating with local running clubs and fitness enthusiasts, New Balance is not only promoting its brand but also contributing to the health and well-being of the community.
The Role of New Balance in Dubai’s Fitness Landscape
New Balance has consistently positioned itself as a leader in the athletic footwear and apparel sector, a reputation that is reinforced through its active involvement in community events. The launch of exclusive colorways for the FuelCell Rebel V5, Fresh Foam 1080, and 880 at LEVEL 7 exemplifies how the brand integrates innovation with community engagement. These products are designed to enhance performance and comfort, ensuring that runners have the best possible experience.
Join the Movement
As the countdown to LEVEL 7 begins, Dubai’s running community is encouraged to seize this opportunity to challenge themselves and connect with fellow runners. Whether you are a seasoned athlete or a beginner, this event promises an unforgettable experience. Don’t miss your chance to be part of this exciting vertical run; register today and prepare to ‘Run Your Way’ to the top!
