Dubai witnessed a spectacular fusion of fashion and flair as Kipling, the renowned lifestyle brand, teamed up with Jashanmal, its esteemed regional distributor, for an exclusive influencer event. Held against the stunning backdrop of Palm Jumeirah’s Playa in West Palm Beach, the event was a hot spot for influencers, trendsetters, media, and fashion enthusiasts alike.
Showcasing the Latest Trends
Attendees were treated to a dazzling display of Kipling’s latest collection, featuring everything from stylish backpacks to chic accessories. Drawing inspiration from a spirit of adventure and individuality, Kipling’s designs captivated guests, offering a sneak peek into the brand’s world-renowned aesthetic.
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Excitement from Kipling and Jashanmal
Isabelle Cheron, Vice President of Global Brand Management at Kipling, expressed her enthusiasm for the collaboration with Jashanmal. She highlighted Dubai’s vibrant fashion scene and diverse community of influencers as the perfect backdrop for engaging with the audience and sharing the Kipling experience.
Jashanmal, a key player in the retail industry, echoed this sentiment, emphasizing their shared commitment to excellence and innovation in the fashion world.
Sneak Peek into SS24 Collection
The event also provided a glimpse of the SS24 collection, including the highly anticipated second collaboration with Barbie. Following the success of their first collaboration in 2023, this latest collection is a playful tribute to Barbie, featuring vibrant pink hues and whimsical designs that capture the iconic doll’s essence.
Immersive Experience for Guests
Guests at the influencer event were invited to immerse themselves in Kipling’s world, exploring the brand’s unique blend of style and functionality. From statement-making backpacks to versatile accessories, the SS24 collection catered to every fashion taste, solidifying the brand’s status as a fashion powerhouse.
Isabelle Cheron, Vice President of Brand & Product at Kipling, Shares Insights with Social Kandura
Social Kandura caught up with Isabelle Cheron, the Vice President of Brand & Product at Kipling, to delve into the essence of the exclusive influencer event hosted in Dubai. Here are the highlights from the Q&A session:
Can you speak to the importance of sustainability and inclusivity in the fashion industry, and how these values are reflected in the collaboration with Jashanmal?
Isabelle Cheron: At Kipling, we’ve been dedicated to creating durable and long-lasting products, aligning with consumer values. Inclusivity is fundamental for us; we celebrate our differences because they define who we are. Our partnership with Jashanmal is built on shared values and trust, demonstrating our commitment to authenticity.
Could you share some insights into the creative process behind the collaborative collection?
Isabelle Cheron: The creative process begins with drawing inspiration from the diverse women I encounter daily. Collaborations like our recent Barbie™ x Kipling collection infuse excitement and relevance into our brand, connecting with consumers through cultural moments.
What do you hope consumers will take away from this collection, both in terms of style and brand ethos?
Isabelle Cheron: We aim for relevancy, supporting women in every moment of their daily lives. Our partnership with Jashanmal is built on trust and shared values, underscoring our dedication to the brand, consumers, and the fashion industry.
These insights from Isabelle Cheron shed light on Kipling’s commitment to sustainability, creativity, and collaboration, offering a glimpse into the brand’s ethos and values.
Learn More and Stay Connected
For fashion enthusiasts eager to learn more about these brands and collaboration, a wealth of information awaits on their respective websites. Discover the latest trends, shop the collections, and join the global community of Kipling enthusiasts and fashion-forward individuals.
The exclusive influencer event hosted by Kipling and Jashanmal in Dubai was a testament to the power of collaboration, creativity, and community. As the fashion world continues to evolve, partnerships like these pave the way for exciting innovations and memorable experiences that captivate audiences worldwide.
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