Jumeirah Hotels & Resorts, the beloved hospitality brand born in Dubai back in 1997, is shaking things up with a fresh new look and approach. They’ve decided to simplify their name to just “Jumeirah,” signaling a big change in their identity.
Renaming Iconic Properties
Some of the famous Jumeirah Hotels & Resorts are getting new names too! For example, the world-famous Burj Al Arab Jumeirah will now go by the name Jumeirah Burj Al Arab. Similarly, Jumeirah Mina A’Salam is now known as Jumeirah Mina Al Salam.
Why the Change?
Thomas Meier, the COO of Jumeirah, explains that this makeover is part of their plan to grow even bigger, both locally and globally. They believe that by updating their look and improving the guest experience, they can attract more people worldwide.
Exciting New Developments
Jumeirah isn’t just stopping at rebranding. They’ve got some exciting new projects in the works too! One of the most anticipated is Jumeirah Marsa Al Arab, set to open its doors by the end of 2024. Inspired by the elegance of super yachts, this resort promises luxury like no other.
Focus on Boutique Luxury
Jumeirah’s new strategy is all about boutique-style properties. They’re focusing on creating smaller, more intimate hotels with up to 150 rooms. Instead of just regular rooms, they’re putting more emphasis on suites, villas, and residences, catering to the preferences of today’s travelers.
What to Expect at Jumeirah Marsa Al Arab
When it opens, Jumeirah Marsa Al Arab will offer guests a lavish experience with breathtaking views of the Burj Al Arab Jumeirah and the resort’s new superyacht marina. With 386 rooms, suites, and penthouses, there’s plenty of space to relax and unwind.
Luxury Amenities at Jumeirah Hotels & Resorts
Of course, a Jumeirah Hotels & Resorts wouldn’t be complete without top-notch amenities. Expect wellness areas, beautiful gardens, and an impressive selection of dining options, including 10 restaurants.
As Jumeirah continues to redefine luxury hospitality, travelers can’t wait to see what’s next. With their commitment to excellence and innovation, there’s no doubt that Jumeirah will continue to impress guests for years to come.
For the latest updates and more information, visit Jumeirah’s official website.
Also read: Luxury Resort “Our Habitas Ras Abrouq” Opens In Qatar’s Al-Reem Biosphere Reserve
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