On July 10, 2025, Huawei made waves in the tech world with the launch of its latest products under the theme “Fashion Next.” Held in Dubai, the event highlighted the introduction of the HUAWEI Pura 80 Series and the HUAWEI MatePad 11.5, showcasing the company’s commitment to blending cutting-edge technology with user-centric design. The HUAWEI Pura 80 Series stands out as a flagship in mobile imaging, featuring groundbreaking technology such as a 1-inch Ultra Lighting HDR camera and an industry-first Switchable Dual Telephoto Camera, aimed at delivering impeccable photography experiences. Meanwhile, the HUAWEI MatePad 11.5 caters to students and professionals alike, offering a stunning 2.5K resolution display and enhanced productivity features, making it an ideal tool for learning and creativity.
Adding to the excitement, Huawei announced the XMAGE Awards 2025, inviting global submissions and celebrating photographic talent worldwide. The event at the Grand Palais in Paris will showcase the best entries from the competition, further underscoring Huawei’s dedication to empowering individual creativity and innovation in technology. Huawei’s Consumer Business Group continues to lead in smart devices, with a strong commitment to enhancing everyday life through intelligent design and sustainable practices. Through this launch and the XMAGE Awards, Huawei reaffirms its mission of connecting people and enriching lives through technology.
Introduction: Huawei’s Vision for the Future
Huawei, a global leader in telecommunications and smart devices, has consistently pushed the boundaries of technology. The recent product launch in Dubai was not just an unveiling of new devices; it was a statement of intent, showcasing the company’s innovative spirit and dedication to improving the user experience. With the introduction of the HUAWEI Pura 80 Series and HUAWEI MatePad 11.5, Huawei is set to redefine the landscape of mobile imaging and tablet technology.
HUAWEI Pura 80 Series: Pioneering Mobile Imaging
A New Era in Photography
The HUAWEI Pura 80 Series has quickly established itself as a frontrunner in mobile photography. With its flagship models, the HUAWEI Pura 80 Pro and Ultra, Huawei is setting new standards. Both models are equipped with a 1-inch Ultra Lighting HDR camera that captures images with stunning clarity and detail. The pixel-level color calibration through the Ultra Chroma Camera ensures that colors are reproduced accurately, bringing photographs to life in ways that were previously unimaginable.
Innovative Features for Creative Minds
One of the standout features of the HUAWEI Pura 80 Ultra is its Switchable Dual Telephoto Camera. This innovative technology allows users to switch between various telephoto settings seamlessly, providing versatility that is perfect for capturing detailed shots from a distance. Whether you’re photographing a breathtaking landscape or a close-up of a delicate flower, the Pura 80 Ultra empowers photographers to unleash their creativity.
Aesthetic Design Meets Functionality
The design of the HUAWEI Pura 80 Series harmonizes eastern and western aesthetics, creating a signature glazed texture that is visually striking. This focus on aesthetics does not come at the cost of functionality; it reflects Huawei’s commitment to marrying beauty with performance.
HUAWEI MatePad 11.5: Empowering Productivity and Creativity
A Leap in User Experience
The HUAWEI MatePad 11.5 is designed with the needs of modern learners and professionals in mind. Featuring an expansive 11.5-inch HUAWEI FullView Display with a resolution of 2.5K, this tablet provides an immersive viewing experience that enhances both productivity and entertainment. The acclaimed PaperMatte Display technology mimics the comfort of natural light, making it easier on the eyes for prolonged use.
Portability without Compromise
Weighing in at just 6.1 mm, the ultra-thin frame of the MatePad 11.5 houses a robust 10,100 mAh battery, ensuring that users can stay productive throughout the day without worrying about running out of power. The introduction of the HUAWEI M-Pencil (3rd generation), which features magnetic wireless charging, further enhances the tablet’s usability, making it an essential tool for those who value creativity and efficiency.
Enhanced Applications for Modern Needs
With upgraded versions of the HUAWEI Notes and GoPaint app, the MatePad 11.5 empowers users to excel in various domains—from work and study to creative pursuits. This tablet is not just a device; it’s a comprehensive platform that supports diverse user needs.
XMAGE Awards 2025: Celebrating Creativity
A Platform for Photographers
At the Dubai launch, Huawei announced the opening of submissions for the XMAGE Awards 2025, a prestigious global photography competition. Now in its eighth year, the XMAGE Awards has evolved into one of the most influential platforms for photographers worldwide, allowing them to showcase their talents and creativity.
Categories and Judging Criteria
This year’s competition features eight diverse categories, including So Far So Close, Colour & Shade, Good Night, Faces, and more, encouraging participants to explore various themes and styles. A new format, XMAGE 100, has been introduced, alongside a distinguished judging panel that will assess submissions based on technique, emotional impact, and artistic merit. This comprehensive evaluation process aims to highlight the rich tapestry of human experience captured through photography.
The Grand Palais Exhibition
The culmination of the XMAGE Awards will take place at the Grand Palais in Paris, under the theme “The World, You and Me.” This prestigious event reinforces Huawei’s commitment to celebrating creativity and providing a global stage for emerging talents. By bringing the competition to such an iconic venue, Huawei aims to illuminate the intersection of technology and art, fostering a deeper appreciation for the creative process.
Huawei’s Commitment to Innovation and Connectivity
The product launch event in Dubai was a testament to Huawei’s ongoing commitment to innovation and enhancing everyday life through technology. By introducing the HUAWEI Pura 80 Series and the HUAWEI MatePad 11.5, Huawei not only showcases its technological advancements but also reinforces its philosophy of enriching lives through user-centric design. The XMAGE Awards further exemplify this commitment, providing a platform for individuals to express their creativity and connect with a global audience.
As Huawei continues to lead the charge in the tech industry, its focus on blending cutting-edge technology with meaningful user experiences ensures that it will remain at the forefront of innovation for years to come.
For more information about Huawei’s products and initiatives, please visit Huawei Consumer.
