Tuesday , 23 July 2024
Home Uncategorized Here’s Why You Should Consider SEO in 2021

Here’s Why You Should Consider SEO in 2021

It’s 2021 and with companies now changing their marketing strategy with the ‘new normal’, basics of digital marketing can often be forgotten – the age-old methodology of using Search Engine Optimisation is now – more than ever important to consider.

The first result on a Google SERP has a 28.5% click-through rate. By the time you get to the 10th result, the CTR has fallen to 2.5%.

Smart Insights

Audiences are now aware of ‘paid search – the number of individuals who click on the ‘paid’ searches are reducing by the day as they are now more aware of what organic and paid search results look like.

Google search ads appear on the top and sides when a Google Search is performed – the organic number one ranking one are the first in line right after the paid search – this is where most of the customer clicks occur.

The truth with SEO is that it still matters in 2020, though many of the practices and methods have changed. For example, Google’s 2019 BERT update lit a fire under SEO professionals to focus more on optimizing content based on search intent rather than keywords. Many businesses still need SEO, but they’ll need to adapt to the shifting landscape.

Business Development & Lead Generation For Locally Focused Businesses

One of the best use-cases of SEO is local businesses and how you can use this to out-rank your local competitors. With local SEO, you can reach out to prospective customers who are looking to engage with your business locally – Google tailors the search results to your geographic location – when done correctly, your website with our SEO efforts can help you dominate the local search results for the business niche you’re aiming at.

49% of marketers believe organic search is the most profitable channel they use

Social Media Marketer

Optimizing For Search Intent Through Site Content

Google has been optimising their efforts using natural language processing to better understand the context of user’s search and the intent behind them, with the Google BERT algorithm update in late 2019 – this essentially means that website that publish content that match what users are actually search for may be given much higher priority in search results. The key focus should be on the intention behind the search, not how often a specific keywords wis going to be used on your content.

Businesses should aim to create content that provides values to the potential customer and provides solutions to their queries – this update matters the most for businesses who are dependent on organic intent-based targeting with best matches on what your target audience is looking for – this provides your target audience with more value than the pages that are currently ranking.

Adopting A Multichannel Approach

Adopting a multi-channel approach on your marketing funnel helps you create more value and understand your customers’ approach better – while Google organic search isn’t going anywhere anytime soon, digital-savvy business would do well when using SEO alongside existing traffic channels.

SEO might not be an automated marketing approach, but with regular efforts and consistent optimization you can look at getting leads and daily traffic on an automated process – using this process you can attract organic traffic without taking away from your primary marketing channels

Brand Authority And Reach

One of the biggest advantages of using SEO is the higher brand authority by targeting long-tail keywords that attract highly targeted traffic looking to engage with our purchase with your brand. When your brand starts popping up on search results on ‘how to’ or ‘how do I’ or ‘how can I’ your keywords automatically solidify your brand as an authority on a topic and position you against your competitors.

According to a 2014 survey, 84% of the millennial respondents said they don’t like advertising (and many of them don’t trust it).


It seems that many of this generation of buyers are becoming more resistant to traditional tactics like cold calling, email spam, and even paid ads. But with SEO, businesses can reach this demographic where they are already looking for brands — search engines. SEO works as a form of inbound marketing that attracts customers to you rather than interrupting their natural scrolling with pushy sales tactics.

In conclusion, while SEO might feel like an ‘old-school’ approach – it is still here to stay, even with AI-based Google Search parameters and ad generation taking the cake on most impressions and clicks on paid campaigns – SEO will still be the organic and the most engaging way to engage with your audiences.

Looking to integrate Search Engine Optimization into your marketing strategy?

Reach out to us for a FREE SEO Audit of your website and we’ll be happy to offer our expertise on SEO to help YOUR business perform better.

Salman Khan’s Kick 2 Set for 2025 Filming: The Devil Returns in Sajid Nadiadwala’s Sequel” – REPORTS

Let’s take a moment to appreciate the unstoppable force that is Salman Khan. From being the heartthrob of the ’90s to the reigning...

5 Bollywood Actors Who Were On Fire as RAW Agents

Bollywood has given us a fair share of jaw-dropping spy thrillers that keep us on the edge of our seats. Here’s a roundup...

Rahat Fateh Ali Khan Speaks Out Against Arrest Allegations in Dubai

Rahat Fateh Ali Khan, the soulful voice behind many of Bollywood’s most romantic hits, found himself at the center of some spicy rumors...

How to Get Your Driver’s License in Dubai: A Step-by-Step Guide

Thinking about driving in Dubai this year? Getting a driver’s license opens up many opportunities, from easier commuting to exploring the UAE. This...

Things To Do

driver’s license in Dubai
People In DubaiUAE Guide

How to Get Your Driver’s License in Dubai: A Step-by-Step Guide

Thinking about driving in Dubai this year? Getting a driver’s license opens up many opportunities, from easier commuting to exploring the UAE. This...

10 amazing facts about the Dubai Fountain
People In DubaiThings To DoTravelUAE Guide

10 Things You Must Know About the Dubai Fountain

The Dubai Fountain is one of Dubai’s top attractions, famous for its stunning water, light, and music show. Here are ten amazing things...

Top 10 Must-Try Italian Restaurants in Dubai
FoodThings To DoTravelUAE Guide

Top 10 Must-Try Italian Restaurants in Dubai

Dubai, known for its luxury and diverse food scene, invites you to explore its Italian restaurants. Nestled among the city’s skyscrapers and beaches,...

Dubai taxi booking
TravelUAE Guide

how to book a taxi in Dubai: Your Complete Guide

Dubai’s bustling streets can be challenging, especially for newcomers and tourists. While the city’s public transport network is extensive, it doesn’t always cover...

Related Articles

UAE Residents Save Big on Umrah Packages This Summer!

As Hajj concludes, UAE residents are presented with an opportunity to embark...

Anant Ambani-Radhika Merchant Haldi: Salman Khan, Janhvi Kapoor, Sara Ali Khan and more dress to impress

Just when you thought the Ambani festivities couldn’t get any more extravagant,...

Looking To Get Your Brand Featured?

Download Our Media Kit