Festival Plaza x UAE Car Clubs Wrap Up Thrilling Summer Car Show in Dubai

From July 4 to 6, 2025, Festival Plaza in Jebel Ali revved up the Dubai Summer Surprises calendar with a dynamic and family-friendly automotive showcase that brought together over 50 classic and modern cars, bikes, and slingshots in a celebration of car culture, community, and creativity.

In collaboration with UAE Car Clubs, this first-of-its-kind event in South Dubai transformed the Festival Plaza Mall into a hub for car lovers and casual mallgoers alike. Featuring a curated lineup of rare vehicles, public voting competitions, live stage entertainment, and vibrant influencer-led content, the event attracted car enthusiasts, families, content creators, and lifestyle seekers across three thrilling days.

A Community-Driven Celebration of Car Culture

What made the Festival Plaza x UAE Car Clubs Car Show truly distinctive was its grassroots ethos: the event was co-organised directly with UAE Car Clubs, a collective community of automotive enthusiasts founded in 2019 that has hosted over 50 events and contributed more than 1,000 volunteer hours to the UAE’s automotive scene .

Rather than a commercial extravaganza, the show was positioned as a lifestyle-centric community event, designed for real car lovers, their stories, and their shared passion. More than just vehicles, it was about narratives: club members from across the UAE brought their classic, bespoke, and modern rides, each with its own personality and legacy. Attendees were encouraged to engage, not just spectate- with opportunities to vote for ‘People’s Choice’ favourites, talk to vehicle owners, and explore the personal stories behind select cars.

Previous UAE Car Clubs-driven events, such as motor rallies, classic meetups, and drive campaigns have successfully built broad engagement by blending grassroots motor culture with local neighbourhood participation. This Festival Plaza collaboration amplified that spirit, marrying Dubai Summer Surprises’ festive energy with community-led activation that elevated Festival Plaza’s status as a local cultural hub .

Visitors had the chance to mingle with passionate drivers, snap up show-worthy vehicles, and document their experience via user-generated content. Participation extended beyond automobile display, with influencer content creation, cultural entertainment, and interactive stage elements, shifting the event from a ‘car show’ to a celebration of car culture and community connection in South Dubai.

Family Fun, Live Action & Local Flavor

Beyond the vehicle showcase, the event featured interactive stage shows, kid-friendly activities, and community entertainment that turned the mall into an energetic celebration zone. Families gathered to watch revving showcases, meet drivers, and capture content, while mall tenants benefited from the boost in footfall and consumer engagement.

The event was also amplified across social media, with influencers and UAE Car Club members sharing real-time updates, behind-the-scenes footage, and vehicle highlights. The synergy between car culture and lifestyle entertainment helped broaden the reach beyond traditional automotive circles.

Strong Community Impact

The Festival Plaza Car Show wasn’t just about cars, it was about community, creativity, and connection. By partnering directly with local clubs and skipping third-party agencies, Festival Plaza kept the focus on authentic engagement and cost-effective impact. The mall reinforced its reputation as a lifestyle destination that brings people together around experiences that matter.

As DSS 2025 continues, Festival Plaza has already made a bold statement about its commitment to immersive community events. If this car show is any indication, South Dubai’s summer calendar just got a lot more exciting.

The Festival Plaza x UAE Car Clubs Car Show was far more than a static display of horsepower and polished hoods!! It was a full-throttle celebration of community, creativity, and culture. By bringing together over 50 iconic cars, slingshots, bikes, and passionate drivers under one roof, the event showcased not just machines but the heart and soul of the UAE’s vibrant automotive scene.

From families and influencers to die-hard petrolheads, the event offered something for everyone, blending lifestyle, nostalgia, and future-forward motoring into one dynamic experience. As Festival Plaza continues to champion meaningful, homegrown experiences, this successful partnership with UAE Car Clubs serves as a testament to the power of community-driven events.

Whether you came for the chrome, the stories, or the sense of connection, one thing is clear: the road to cultural celebration runs straight through Festival Plaza.