To help fight the Coronavirus and help small business get back on the ground, Facebook is offering $100M in cash grants and ad credits.
Facebook aims to offer these credits to over 30,000 eligible small businesses in over 30 countries while there is no visibility yet on how and where these grants will be rolled out, Facebook urges businesses to sign up on their website to qualify and benefit from this grant.
Facebook aims to help these small businesses by helping them keep their workforce strong, assisting them with their rent costs while enabling them to connect with more customers and also aim to cover operational costs.
We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. We’ve heard that a little financial support can go a long way, so we are offering $100M in cash grants and ad credits to help during this challenging time.Facebook
Facebook has also created a dedicated ‘Business Resource Hub’
Keeping in line with their on-going support towards COVID19, this Business Resource Hub is committed to providing as much support as possible to small business owners.
Here are five steps you can take you can take today
Keep Updated and Stay In The Know
Stay up to date by following credible, official sources such as the World Health Organization (WHO) and your local government health department so you can respond quickly to changes that could affect you or your customers.
Stay In Touch With Your Customers
Proactively share important information with your customers using email, your website, Facebook Page, Instagram business profile or however you typically connect. Remember that you can pin important posts to the top of your Facebook Page for quick viewing. You might include information about the measures you’re taking to make your premises or products safe, or how you will handle customer enquiries if there are expected delivery delays.
Try Hosting Online Events
Prepare A Customer Service Plan
In order to be responsive and transparent with your customers during this challenging moment, prepare for incoming questions and requests. Consider drafting templated responses for your emails or set up instant-reply messages with information you expect your customers will be looking for. Connect with your customers for free in real-time using Instagram Direct messages , Messenger or setting up a WhatsApp Business profile .
Prepare A List Of FAQs For Your Business
Prepare a list of responses for questions your customers are likely to ask, and provide as much detail and reassurance as possible in your answers. Here is an example of what an FAQ could look like:
Q: Can I cancel my order (travel tickets/educational programmes/gym memberships)?
A: Of course we will cancel your order/reschedule or cancel your trip/pause your membership on request. Once your order has been cancelled, the spend amount from your original purchase will be refunded to your account. We look forward to doing business with you again soon.