Dubai, UAE – In a city renowned for its architectural marvels and groundbreaking initiatives, a new chapter in fitness education has been written. On April 20th, 2025, the Marriott Resort at Palm Jumeirah played host to the grand unveiling of the Extreme Fitness Academy International (EFAI), a venture poised to redefine the standards of fitness training and education not just in the UAE, but globally.
Turning Ambition into Reality
Mr. Jiju MK, Founder and President of the Extreme Group of Companies, brings over 15 years of fitness industry experience. His vision: a platform offering science-based, globally certified programs to empower aspiring fitness professionals.
“As someone who comes from the fitness fraternity, it has been my long-standing vision to create a platform that delivers the right education to aspiring fitness professionals,” Mr. Jiju shared during the launch event. “EFA International is that dream realized — offering science-based, globally certified programs that empower students to build meaningful careers in fitness.”
Setting New Standards in Fitness Education
EFAI isn’t just another fitness academy; it’s a comprehensive institution offering a range of certification programs, including the Level 2 Gym Instructor and Level 3 Personal Training Diploma. Leading global institutions accredit these programs, equipping graduates with the knowledge and skills to excel in competitive fitness training.
The academy blends theoretical knowledge with practical application, immersing students in hands-on experience within state-of-the-art facilities. This approach equips graduates with a strong grasp of fitness theory and sharpens their ability to apply knowledge in real-world scenarios.
A Star-Studded Launch Event
The launch event was nothing short of spectacular, graced by renowned fitness icons from around the world. Their presence added immense inspiration and credibility to the event, uniting the international fitness fraternity under one vision. The academy demonstrated its commitment to excellence through live showcases, interactive sessions, and motivational talks, actively engaging and inspiring attendees.
Introducing EXTREME PRO INDIA
In a major announcement that underscores the academy’s global ambitions, Mr. Jiju unveiled EXTREME PRO INDIA — a prestigious bodybuilding competition set to bring together top athletes and fitness champions from across India. This initiative marks the entry of the Extreme Group into the Indian competitive fitness and bodybuilding arena, promising to provide a professional platform for rising talent and established athletes alike.
“We are coming to India with a bodybuilding competition called Extreme Pro,” Mr. Jiju announced. “Be ready all Indian bodybuilders. It is time to change.”
Empowering the Next Generation
EFAI’s mission goes beyond just certification. EFAI cultivates passionate, knowledgeable fitness professionals, providing world-class education to empower future leaders in health and wellness.
Looking Ahead
With its launch in Dubai, EFAI is setting the stage for a new era in fitness education. The academy drives excellence, innovation, and global standards, actively shaping the future of fitness training.
As the fitness industry continues to evolve, initiatives like EFAI are crucial in ensuring that professionals are equipped with the knowledge and skills to meet the demands of the modern world. With a solid foundation and clear vision, EFAI is set to shape the global fitness industry.
Join the Movement
EFAI empowers fitness enthusiasts to learn, grow, and lead, providing the tools and support for beginners and professionals alike.
For more information and to enroll in upcoming programs, visit EFAI’s official website.
