Etihad Airways, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has introduced the Abu Dhabi Pass, a complimentary digital offering designed to enhance the travel experience for visitors to the Emirates. This initiative provides tourists with a suite of benefits, including a free 10GB SIM card, unlimited access to public transportation, and exclusive discounts at various attractions and dining establishments.
Seamless Digital Access
The Abu Dhabi Pass is crafted to simplify the visitor experience through a fully digital platform. Etihad passengers get a link via email to access the pass, avoiding app downloads or pickups for easy access upon arrival.
Comprehensive Connectivity and Transportation
The Abu Dhabi Pass offers a 10GB tourist SIM, unlimited public bus access, and 24-hour hop-on-hop-off bus rides to key attractions.
Exclusive Discounts at Cultural and Entertainment Venues
Holders of the pass can enjoy a 15% discount at some of the emirate’s premier cultural sites, such as Qasr Al Watan and the Louvre Abu Dhabi. These venues offer deep insights into the region’s rich history and artistic heritage. Furthermore, the pass provides special rates at Yas Island’s renowned entertainment destinations, including:
- Ferrari World Abu Dhabi: An exhilarating theme park dedicated to the iconic Italian luxury sports car brand.
- Warner Bros. World™ Abu Dhabi: A family-friendly park featuring beloved characters and immersive attractions.
- SeaWorld Yas Island, Abu Dhabi: A marine-life theme park offering interactive exhibits and thrilling rides.
- Yas Waterworld: A water park boasting a variety of slides, wave pools, and aquatic adventures.
Culinary Delights and Local Experiences
Beyond cultural and entertainment perks, the Abu Dhabi Pass opens doors to the emirate’s vibrant culinary scene. Visitors can access deals at over 200 restaurants, ranging from traditional Middle Eastern eateries to international fine dining establishments. The pass provides savings on desert safaris and city tours, offering a deeper Abu Dhabi experience.
Strategic Alignment with Tourism Goals
The Asupports Tourism Strategy 2030, aiming to attract 39.3M visitors, create 178K jobs, and add AED 90B to GDP, boosted by new infrastructure and events.
Building on Successful Initiatives
This initiative builds upon the success of Etihad’s stopover program, which saw a significant increase in international visitors—from 12,000 in 2023 to 85,000 in 2024. The airline anticipates hosting over 130,000 stopover guests in 2025, representing a more than 50% year-on-year increase. Travelers booking on etihad.com can enjoy a free hotel stay of up to two nights with an Abu Dhabi stopover, creating two holidays in one.
User Testimonials
Early adopters of the Abu Dhabi Pass have expressed positive feedback. Maria Gonzalez, a tourist from Spain, shared, “The Abu Dhabi Pass made my trip so much easier. Having data on my phone and free bus rides meant I could explore without worrying about extra costs.” Similarly, John and Lisa Thompson from the UK noted, “The discounts at attractions like the Louvre and Ferrari World were fantastic. It felt like we were VIPs everywhere we went.”
How to Obtain the Abu Dhabi Pass
For travelers planning a visit to Abu Dhabi with Etihad Airways, accessing the pass is straightforward. After booking their flight, passengers will receive an email with a link to the dedicated Abu Dhabi Pass website. By following the instructions, they can activate their pass without any additional costs or the need to download an app. This seamless process ensures that visitors can maximize their experience in Abu Dhabi right from the moment they arrive.
The Abu Dhabi Pass exemplifies Etihad Airways and DCT Abu Dhabi’s commitment to enhancing the tourist experience by offering convenience, connectivity, and cost savings. The pass offers a free 10GB SIM, unlimited transport, and discounts at Abu Dhabi’s top attractions and dining spots.
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