Emirates has announced a 25 million Skywards Miles giveaway to celebrate the 25th anniversary of its loyalty programme. Running from September 25 to October 20, 2025, the campaign offers members raffles, bonus rewards, and exclusive surprises at Dubai International Airport.
With over 37 million members globally, Skywards has grown into one of the most recognised loyalty schemes. The silver jubilee campaign aims to reward both long-time travellers and new joiners.
Emirates Skywards, the loyalty programme of Emirates and flydubai, celebrates its 25th anniversary. The programme continues to offer personalised experiences to its 37 million members around the world. To mark the silver jubilee, Emirates has unveiled a special aircraft livery… pic.twitter.com/31ir1UCQyR
— Dubai Media Office (@DXBMediaOffice) September 25, 2025
Win up to one million Skywards Miles
Members can enter a raffle with chances to win 100,000, 250,000, or even one million Miles. These can be redeemed on flights with Emirates and flydubai, or spent on hotels, dining, and lifestyle experiences across Dubai.
Bonus Miles for bookings
Those booking flights during the 25-day campaign will earn extra rewards:
- 50% bonus Miles on Emirates and flydubai bookings.
- 25% bonus Miles when booking with partner airlines, hotels, or Skywards Everyday mall purchases.
This comes at an ideal time for Dubai residents planning autumn getaways or early winter breaks.
Activities at Dubai International Airport
The anniversary celebrations will also be visible across DXB Terminals 2 and 3 in early October. Travellers can expect:
- Interactive quizzes with prizes such as duty-free vouchers and lounge access.
- Complimentary ice creams from Skywards-branded trucks.
- Special luggage tags at baggage belts carry bonus Miles, upgrades, and merchandise.
Events will take place at Terminal 3 between October 1–3, before moving to Terminal 2 on October 8–9.
Rewards for loyal members
Long-standing Skywards members will also benefit from the milestone celebrations. Emirates has confirmed exclusive rewards, including tier upgrades and cabin upgrades, for travellers who have consistently engaged with the programme.
A silver anniversary livery
To mark the occasion in the skies, Emirates has introduced a special silver-themed livery that will operate across its global routes from October.
Skywards Miles are more than just flight redemptions. Members can also use them for experiences such as concert tickets at Coca-Cola Arena, shopping across Dubai’s malls, and stays at leading hotels.
For residents, this campaign brings added value to everyday spending and upcoming holiday plans, making it one of the most rewarding promotions in recent years.
The Emirates Skywards 25th anniversary campaign is set to bring a mix of raffles, airport activations, and bonus rewards for members in Dubai and across the globe. With opportunities to win big and enjoy exclusive perks, it offers a timely reason for travellers to make the most of their loyalty.
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