That boarding pass you’re holding onto? Don’t toss it away just yet. Emirates is turning it into a pocket-sized pass to enjoy Dubai and the UAE for less.
The airline’s My Emirates Pass programme allows travellers to use their boarding pass as a discount card at hundreds of partner venues. From restaurants and spas to theme parks and retail stores, your flight now comes with perks that go far beyond baggage allowance.
It’s a simple concept that fits Dubai perfectly — a city that loves giving a little something extra.


How the My Emirates Pass works
The process couldn’t be easier. If you’ve flown with Emirates to or through Dubai, you automatically qualify. Just present your boarding pass (paper or digital) along with a valid photo ID at any participating venue.
The offer is open to visitors and residents alike. So if you’re a UAE resident who recently took an Emirates flight, you’re still in on the deal. The pass typically remains valid for several weeks after your flight, depending on the season’s campaign dates.
Emirates refreshes the offer periodically — summer and winter editions roll out with new lists of restaurants, leisure spots, and retail brands.
What kind of savings can you expect?
This isn’t a token 5 per cent offer. Some partners provide up to 50 per cent off on dining, spa treatments and entertainment. Common deals include:
- Dining discounts at top hotels, casual restaurants and cafés across Dubai and Abu Dhabi.
- Spa and wellness offers — perfect for relaxing after a flight.
- Shopping deals at fashion and lifestyle outlets across the city’s major malls.
- Attraction tickets for popular spots such as observation decks, theme parks, and cultural experiences.
Each season brings new partners, from global hotel chains to local boutiques. It’s the airline’s way of encouraging travellers to explore more of the UAE — and spend a little extra time doing it.
Lifestyle perks that match Dubai’s vibe
Dubai is known for turning everyday moments into experiences. The My Emirates Pass follows that same idea — rewarding you for simply flying with the national carrier.
You could enjoy brunch at a rooftop restaurant, treat yourself to a spa day, or grab retail deals before your flight home. Even a regular coffee outing feels better when it comes with a discount.
The programme also fits the UAE’s culture of hospitality. It welcomes visitors with benefits that make them feel part of the city’s rhythm from day one.
Tips to make the most of your Emirates boarding pass discounts
A little preparation helps you get maximum value from this offer. Here are a few insider tips frequent flyers swear by:
- Keep a screenshot of your digital boarding pass. Some airline apps delete them after your trip.
- Always carry ID. Venues often verify the name on your ID matches the name on the boarding pass.
- Check validity dates. My Emirates Pass campaigns usually run in seasonal cycles — like summer or winter offers.
- Browse participating outlets. Before heading out, check the current list of venues to plan where to use your discount.
- Ask about re-use. Some outlets let you use the same boarding pass multiple times during your stay.
- Combine smartly. Occasionally, your boarding pass discount pairs well with in-store promotions or loyalty points.
Using these tricks means you’ll squeeze the most from your boarding pass before it expires.
Ideal for both visitors and residents
Many assume this initiative only benefits tourists, but locals can make use of it too. If you’re a UAE resident who’s flown Emirates recently, your boarding pass remains valid within the promotion period.
That means discounted spa days, brunches, and attractions are just as available to residents as they are to new arrivals. It’s a thoughtful nod to those who already call the UAE home and still want to enjoy the city’s offerings for less.
For travellers, it’s a seamless way to keep the excitement of your journey alive after you’ve landed. The savings begin the moment you arrive — not when you check out.
A simple way to explore more of the UAE
Beyond Dubai, the boarding pass can open doors across the Emirates — from Abu Dhabi’s museums and theme parks to Ras Al Khaimah’s adventure trails and Fujairah’s serene resorts.
You could fly in for a quick business trip and still discover a side of the UAE you hadn’t planned to see. With discounts sprinkled across cities, the My Emirates Pass adds a layer of spontaneity to your itinerary.
For many travellers, it becomes an unspoken incentive to extend their stay or explore just one more landmark before heading home.
It’s worth remembering
Dubai’s lifestyle is built around experiences — dining, entertainment, and leisure are part of daily life. Emirates has found a clever way to link air travel to this lifestyle, offering a small but meaningful reward for choosing its wings.
So the next time you travel, don’t crumple that boarding pass. Think of it as a mini-membership card that unlocks the city’s best treats. Even a quick stopover can turn into an experience filled with added value.
Your Emirates boarding pass discounts UAE programme is one of those local perks that’s too good to miss. It’s easy, instant and genuinely rewarding — no forms, no fuss.
Whether you’re new to the city or a regular on its runways, make the most of it. Hold on to that pass and let it open doors — to cafés, spas, boutiques and adventures across the Emirates.
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