Here in the UAE, we’re used to breaking records, whether it’s the tallest building or the busiest airport. So, it should come as no surprise that when the 32nd annual World Travel Awards (WTA) Grand Final Gala Ceremony rolled around in Bahrain, the spotlight was firmly fixed on our homegrown carriers.
This wasn’t just another awards night; it was a global affirmation that the standard of travel excellence, from the moment you step into the lounge at Dubai International Airport (DXB) to the very last mile of your journey, is set right here in the Emirates. Our flag-bearers, the iconic Dubai-based Emirates and the pride of Abu Dhabi, Etihad Airways, collectively swooped up a remarkable eight global accolades. This massive win reinforces the UAE’s reputation not just as a hub, but as the gold standard for luxury and service in the competitive world of aviation.
The Emirates Masterclass: Five Global Trophies Land in Dubai
Ask anyone in Dubai about Emirates, and they’ll tell you it’s more than just an airline—it’s a symbol of the city’s relentless pursuit of excellence. This year’s five major WTA wins prove that this brand continues to lead the pack, adding to an already impressive portfolio of over 20 accolades received throughout 2025.
What’s particularly telling about their haul is that it covers the entire passenger journey, from brand recognition to the most luxurious flying experience available.
- World’s Leading Airline Brand 2025: This is the big one. It’s a testament to the fact that when people think of a premium airline, Emirates is the name that immediately comes to mind globally.
- World’s Leading Airline Inflight Entertainment 2025: Their award-winning ice system, which offers thousands of channels, has long been a game-changer. It’s what keeps us entertained on those long-haul flights back to see family or on a quick business trip to Europe.
- World’s Leading Airline Rewards Programme 2025: Emirates – Skywards: For the loyal flyers, Skywards isn’t just a points system; it’s a passport to exclusive experiences.
- World’s Leading Airline – First Class 2025: Emirates continues to define what First Class means. Think fully private suites, onboard showers, and dining that rivals the best restaurants in Downtown Dubai.
- World’s Leading Airline Lounge – First Class 2025: Emirates First Class Lounge At Emirates Terminal 3, DXB: For many of us, the First Class Lounge at Terminal 3 is a pre-flight destination in itself. Direct boarding from the lounge? Now that’s the kind of seamless, world-class experience the UAE delivers.
This string of successes isn’t a one-off. Just in November, Emirates was voted the ‘Best Airline in the World’ for the eighth year running at the ULTRA Travel Awards. This consistent performance shows the commitment of the airline’s staff, from the cabin crew who welcome us on board to the ground team managing the massive operations at DXB. It’s a collective effort that makes us proud to see that flag flying high.
Etihad’s Hat-Trick: Redefining Customer Experience and Economy Travel
While Emirates dominated the luxury and brand categories, Abu Dhabi’s national carrier, Etihad Airways, made a significant statement by focusing on what truly matters to everyday flyers: the quality of the journey, regardless of the class.
Etihad’s three global titles demonstrate a powerful commitment to making air travel excellent for everyone, not just those in premium cabins.
- World’s Leading Airline Customer Experience: This is perhaps the most important win for Etihad. In a busy global market, how you treat your passenger at every touchpoint—from booking to baggage claim—makes all the difference. This award highlights the airline’s successful strategy to humanise the flying experience.
- World’s Leading Airline Economy Class: Let’s be honest, most of us spend our time in Economy. To be named the world’s best in this class is a huge achievement. It speaks to comfortable seating, quality dining, and attentive service that goes above and beyond, making even a long-haul flight feel manageable. This is a game-changer for the budget-conscious traveller.
- World’s Leading Airline Lounge Business Class: Etihad Airways Premium Lounge at Zayed International Airport: Abu Dhabi’s new air hub is already making waves, and this award proves that the premium experience at its home base is world-class. It’s the perfect spot to relax and recharge before you head out to explore the globe.
Etihad CEO Antonoaldo Neves pointed out that these awards are a testament to the “passion and commitment” of the entire Etihad family, reinforcing their dedication to delivering “extraordinary experiences.” For those of us based in the UAE, this means having two top-tier carriers pushing the boundaries of what’s possible in the sky, which only benefits us, the travellers.
The Middle East Takes the Global Spotlight
The UAE’s stellar performance was part of a broader Middle Eastern sweep at the WTAs. The region is quickly establishing itself as the undisputed centre of world aviation excellence, leaving many established global carriers playing catch-up.
Our neighbour, Qatar Airways, also had a strong night, claiming the highly sought-after title of World’s Leading Airline 2025, along with World’s Leading Airline – Business Class 2025. This close regional competition is fantastic for the industry, as it constantly motivates our local carriers to innovate and elevate their service. From Dubai’s thriving city life to the cultural heart of Abu Dhabi, this drive for quality is part of the UAE’s DNA. This continuous push for better service and better facilities is what makes the UAE a leading choice for travellers worldwide.
These wins, particularly in categories like Customer Experience and Economy Class, show that the Middle East isn’t just about lavish spending; it’s about delivering consistent, high-quality service at every level. The entire region is committed to positioning itself as the global nexus for travel, blending incredible hospitality with cutting-edge technology and infrastructure.
The Real Impact, for Life in the UAE
When Emirates and Etihad win, the whole UAE wins. These accolades are more than just shiny trophies; they are tangible proof of the country’s successful vision to become a global leader in connectivity and service.
- Boosted Global Image: These awards burnish the UAE’s brand as a sophisticated, reliable, and premium destination, encouraging more tourism and foreign investment into places like Dubai Marina and the Abu Dhabi Corniche.
- A High Bar for All Local Businesses: The airlines set a benchmark for customer service that flows into every sector of the UAE economy, from hotels and restaurants to retail and finance. This dedication to excellence is simply the ‘Dubai Standard.’
- Job Pride and National Morale: For the thousands of people working for these airlines—from Emirati pilots and cabin crew to the multicultural ground staff—these awards are a huge source of pride. They are the human element that delivers the world-class service being celebrated.
The message is clear: the UAE isn’t slowing down. We are committed to not only building the best infrastructure but also providing the most rewarding customer experience on the planet.
Flying High into the New Year
The World Travel Awards have delivered a powerful final verdict for 2025: the UAE’s airlines are simply the best in class. Emirates and Etihad have not just won awards; they have reaffirmed the nation’s commitment to defining the future of air travel. From the unparalleled luxury of First Class to a world-leading Economy experience, the UAE is where the journey itself becomes the destination.
Read More: Emirates and Etihad Among Top 10 Airlines for 2024
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